Director, Creator Relations (Influencer Marketing)

New York City, NY (Remote)

$100K/yr – $120K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and scale a creator relations engine that feeds growth targets through influencer partnerships and agency relationships.

  • Creator Network & Recruitment: Build and lead creator recruitment and negotiations that hit stated growth targets.
  • Campaign Strategy & Partnerships: Align creator strategies with ICPs and plan influencer campaigns to drive growth objectives.
  • Data, Tools & Reporting: Drive adoption of CreatorOS and analytics to optimize partnerships and report on performance against targets.

Job Description

Responsibilities

  • Lead and develop the Creator Relations team towards achieving set targets.
  • Instill a culture of high performance, innovation, and goal orientation.
  • Strategically recruit influencers and creators, aligning with Viral Nation’s segmentation strategies and ICPs.
  • Implement recruitment strategies aimed at achieving specific growth targets.
  • Lead negotiations with a focus on meeting and exceeding recruitment and performance targets
  • Ensure clear, consistent, and strategic communication with influencers and creators
  • Develop relationships with talent agencies, creators, and clients; focusing on strategic growth and target achievement
  • Serve as the primary strategic liaison between Viral Nation and external networks.
  • Drive the adoption and effective use of Viral Nation’s technologies, aligning with strategic growth plans with regards to influencer onboarding and management
  • Facilitate training and support for technology platforms to maximize influencer performance and target realization
Viral Nation logo

Viral Nation

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014
New York, New York, USA
450 employees (130 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Monthly Google Ads Budget
$277
Traffic Source Mix
Search
47.4%
Direct
40.3%
Referral
9.2%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~450

Marketing Team

Marketing Team Size
109 (24% of company)
Median Career Experience
8 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$197.9M
Last Raise
$197.9M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $197.9M

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