Responsibilities

• Direct HOKA’s global physical storytelling and experience design, collaborating with regional teams (NA, EMEA, APAC)
• Provide creative leadership for retail expression and pop-up activations, focusing on elevated consumer experiences
• Create unique in-store experiences and campaigns that drive awareness and conversion for product launches and brand programs
• Collaborate with Brand Creative to deliver integrated campaigns across retail, social, and digital platforms
• Lead and inspire a team of in-house and freelance designers to deliver asset packages for stores, brand moments, and corporate gates
• Partner with HOKA Marketing to extend and connect global creative across the HOKA ecosystem
• Drive understanding of consumer journey, visual hierarchy, and IRL activations for an elevated brand experience
• Define and develop storytelling strategies for brick-and-mortar, ensuring compliance and consistency across stakeholders
• Concept and design immersive brand experiences in physical, digital, or hybrid environments
• Stay at the forefront of trends and technology, driving innovative solutions within HOKA’s physical ecosystem

Requirements

• Bring 10+ years of design experience in an agency or in-house team
• Have at least 5 years in a senior creative leadership position, leading multidisciplinary teams
• Hold a BA in Graphic Design or related field, or equivalent combination of education and experience
• Experienced in creative design, seasonal storytelling, and activations for stores and events
• Possess an authentic connection to performance lifestyle brands and value-driven companies
• Have a diverse portfolio reflecting sophistication in architecture, interior design, graphic design, typography, layout, and in-store storytelling campaigns
• Expert in Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere, Figma), Microsoft Office, and familiar with project/asset management tools
• Strategic thinker and creative conceptualizer, pushing ideas and projects in new ways
• Inspirational leader, passionate about mentoring and developing creative teams
• Excellent communicator and presenter, able to articulate design concepts to diverse stakeholders

Preferred

• Passion for sports and understanding of the athletic footwear market is a plus

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.