Director, Content Strategy at Park & Battery | USA | $90K/yr – $100K/yr

Park & Battery

Director, Content Strategy

USA (Remote)

$90K/yr – $100K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Own and shape B2B content strategy focused on discovery and AI-enabled search.

Own content strategy, audits, and cross-team programs to boost discoverability and outcomes.
Must-have: Strategic B2B content thinking and AI/SEO discovery experience.
Standout: Agency background with proven problem-solving in complex B2B categories.

Job Description

Responsibilities

Propose creative content and experience ideas to our clients that consistently stand out, tell a story and win awards
Develop buyer journey-aligned content strategies that offer a compelling narrative for the product/service from issue awareness to solution
Strengthen client visibility in LLM-powered platforms (ChatGPT, Gemini, Perplexity, Claude, etc.) and AI search experiences
Work across teams to produce engaging website strategies that are engaging, high-performing and drive discoverability, audience engagement, and measurable business outcomes across search, AI-powered discovery, and owned channels
Conduct content audits/ competitive audits, provide analysis, and recommendations for how our clients can stand out from the crowd
Conduct desk research and interview subject matter experts on topics you’re covering
Develop your knowledge of our clients’ industries in order to provide fresh perspectives
Stay on top of industry trends and share your learnings with the team

Requirements

Strategic thinking, able to guide an audience from problem/opportunity awareness through to buying decision (not just generate disconnected content ideas)
Solid understanding of B2B marketing, especially in complex categories
Understanding of modern discovery, how content gets found across SEO and AI-driven platforms
Agency experience, ideally working in the content team
Fluency in Microsoft Office Suite (Word, PowerPoint); knowledge of Adobe Creative suite a plus
Fluency and growing skills in use of generative AI tools such as ChatGPT and Claude for content generation, research and agentic content workflows
Strong presentation skills and attention to detail
Location constraint: candidates must reside in the EST or CST time zones to align with agency operations and client initiatives

Preferred

A killer portfolio with smart thinking/ creative problem solving
Multi-hyphenate skill set: Digital-traditional-social, Advertising-marketing-content, Long-form and short-form content, Left-brain-right-brain-creative-strategic
Experience working in B2B or business marketing in complex categories a plus (Healthcare/ Tech)

Park & Battery

Park & Battery is a brand, marketing and content agency that harnesses perspectives to create value for brands and businesses globally.Named Adweek’s 2024 B2B Agency of the Year, as well as a 2024 and 2023 Agency of the Year by both the Association of National Advertisers and B2B Marketing Elevation Awards, P&B specializes in creating brands, launches, and experiences that deliver real impact, from strategy and messaging through to creative/design, content, and media/go-to-market. The agency is headquartered in Oakland, CA with hubs in New York City, Salt Lake City, Chicago, Miami, Toronto, Mexico City and the UK. If you’re looking for a B2B marketing agency. If you’re looking for a B2C advertising agency. If you’re looking for a bit of both, we want to hear from you. Visit ParkandBattery.com

52 employees (29 in marketing)

www.parkandbattery.com