Director of Content Strategy and Market Enablement

San Francisco, CA (Hybrid)

$150K/yr – $170K/yrDirector/Executive8+ years expFull time

Posted 2 days ago

Job Summary

Own and drive Planisware's platform narrative and content strategy to articulate differentiated business value, align GTM with product launches, and enable cross-functional teams across markets.

  • Shape messaging for platform and AI launches
  • Build scalable content and governance model
  • Measure impact and adapt content based on data and feedback

Job Description

Responsibilities

  • Platform Narrative & Value Articulation
  • Translate complex capabilities into clear, differentiated business value
  • Ensure consistency of messaging across industries and the buyer journey
  • Support executive storytelling and strategic communications
  • Content Strategy & Thought Leadership
  • Build and lead a content strategy aligned with Planisware’s positioning
  • Define editorial pillars tied to market priorities
  • Oversee high-impact content across various channels and formats
  • Elevate content from volume-driven to insight-driven
  • GTM Enablement & Launch Excellence

Requirements

  • 8+ years of experience in an enterprise B2B marketing, content, or GTM role
  • Experience translating complex platforms into clear narratives
  • Experience supporting product launches in complex technical environments
  • Ability to build scalable content strategies
  • Understanding of enterprise buying cycles
  • Strong cross-functional collaboration
  • Strong prioritization and simplification skills

Benefits

  • 3 weeks paid vacation
  • Paid holidays
  • Up to 4 months maternity leave
  • Paternity leave
  • Life, short and long-term disability insurance
  • Company annual kick-off trip
  • 401(k) plan with company variable contribution
  • Health, dental, and vision insurance
  • FSA plan, including employer contribution
  • Cell phone and internet allowances
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Planisware

3.6 Glassdoor

Planisware is a global leader in software solutions for Project Portfolio Management (PPM), designed to support product development, engineering, and IT business processes. For nearly three decades, Planisware has been empowering organizations to achieve strategic and innovative excellence, make confident business decisions, and maximize portfolio value. Today, c.600 blue chip companies worldwide rely on Planisware to effectively manage their projects, resources, and portfolios. Planisware Enterprise and Planisware Orchestra are consistently recognized as leading PPM solutions by industry analysts, underscoring Planisware’s reputation as a trusted partner in driving portfolio success.

Founded in 1996
Châtillon, Île-de-France, FRA
749 employees (48 in marketing)
56% recommend to a friend
75% CEO approval

Salaries

Posted range

$150K/yr – $170K/yr

Taken straight from the job posting.

See all Planisware salaries

Marketing Team

Marketing Team Size
42 (6% of company)
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
110K
Monthly Google Ads Budget
$112.5K
Traffic Source Mix
Search
38%
Direct
48%
Referral
11.6%
Social
1.1%
Paid
1.3%

Headcount Trend

Current headcount: ~751

Recent News

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Director of Content Strategy and Market Enablement

Planisware · San Francisco, CA · Hybrid