Director, Content Strategy & Development

USA (Remote)

$135K/yr – $140K/yrDirector/Executive10+ years expFull time

Posted 12 days ago

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Job Description

Responsibilities

  • Lead the development and execution of Team USA's holistic content strategy across all audience-facing platforms, including social media platforms, TeamUSA.com, mobile applications, Team USA TV, and future digital experiences.
  • Develop a long-term content vision that aligns with organizational priorities, fan growth objectives, and commercial goals.
  • Establish annual content themes, franchise opportunities, editorial priorities, and storytelling frameworks to guide content planning efforts.
  • Create a comprehensive content roadmap across Olympics, Paralympics, athlete storytelling, tentpole events, and cultural moments.
  • Identify emerging trends and audience opportunities that can strength the impact and relevance of Team USA content. Ensure all content investments align to measurable audience and business outcomes.
  • Lead the development of Team USA's storytelling strategy and editorial vision.
  • Identify athlete, sport, and cultural narratives that have the greatest potential to drive fandom and audience growth.
  • Establish and lead a storyline development process that creates continuity across platforms and throughout the Olympic and Paralympic cycle.
  • Collaborate on the creation of recurring content franchises, serialized storytelling opportunities, and documentary concepts.
  • Partner with Production team to ensure stories are developed with platform-specific audience needs and distribution goals in mind.

Requirements

  • Bachelor’s degree in Media, Communications, Journalism, Marketing, or a related field
  • 10+ years of experience in content strategy, media, audience development, entertainment, sports, or digital publishing
  • 5+ years of leadership experience
  • Demonstrated success leading multi-platform content organizations
  • Strong expertise in social, digital publishing, streaming, FAST, and longform content ecosystems
  • Experience developing original content franchises and serialized storytelling
  • Proven track record using audience analytics and performance insights to inform content decisions
  • Experience managing substantial content budgets and external partners
  • Strong understanding of sports, media, and entertainment industries
  • Strong knowledge of content performance analytics and audience insights

Benefits

  • Benefits: This position will be eligible for USOPC benefits. You can view a summaryhere.
United States Olympic & Paralympic Committee logo

United States Olympic & Paralympic Committee

At the United States Olympic & Paralympic Committee, our mission is empowering the competitive excellence and well-being of Team USA athletes, championing the power of sport, and inspiring the nation.We are the Team Behind the Team. We stand at the heart of a global, purpose-driven, multi-sport ecosystem, and together, through our love of sport, we are building a better, more inclusive world. Our core values and principles guide this work: Core Principles: - We promote and protect athletes’ rights, safety, and wellness. - We champion the integrity of sport. - Recognizing the expertise of our member organizations, especially NGBs, we respect their vital role and pledge our support to their success. - We set clear standards of organizational excellence and hold ourselves and all member organizations accountable. - As a trusted and influential leader, we’re committed to advancing the global Olympic and Paralympic movements, making a mark both internationally and domestically. - We honor and celebrate the legacy of Team USA athletes. Core Values: - Pursue Excellence - Lead Courageously - Serve Others - Foster Belonging The USOPC serves as both the National Olympic Committee and National Paralympic Committee for the United States. We are focused on protecting, supporting and empowering America’s elite athletes, and are responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. A federally chartered nonprofit corporation, the USOPC is entirely privately funded through the generosity of the American public and the support of many commercial partners. To learn more about how you can be part of the Team Behind the Team, visit usopc.org/careers.

Colorado Springs, Colorado, USA
1.1K employees (234 in marketing)

Traffic Signals

Monthly Visitors
62.7K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
31.2%
Direct
26.8%
Referral
4.9%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
216 (20% of company)
Median Career Experience
13 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
2

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