Director of Content Strategy at Clearly Filtered | Rancho Santa Margarita, CA | $170K/yr – $190K/yr

Clearly Filtered

Director of Content Strategy

Rancho Santa Margarita, CA (On-site)

$170K/yr – $190K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on building a revenue-driven content strategy with cross-functional collaboration for product launches and customer education. It requires 8+ years in content, branding, or related roles and a track record of leading teams and driving measurable results. Benefits include flexible work culture and comprehensive coverage, with compensation aligned to experience.

Job Description

Responsibilities

Revenue-Driven Content Strategy
Own the development and execution of a comprehensive content strategy directly aligned to revenue targets and organizational growth goals.
Establish a unified content architecture that supports brand storytelling, demand generation, retention, and community growth.
Build a structured creative testing framework in partnership with Growth to systematically improve CAC and MER.
Translate annual revenue objectives into a measurable content roadmap tied to acquisition, retention, and product expansion.
Establish performance benchmarks for content across paid media, PDPs, lifecycle, and organic channels.
Creative Direction & Brand Stewardship
Lead the creative vision across video, photography, UGC, copy, packaging design, and motion
Serve as a steward of the Clearly Filtered brand, evolving guidelines, voice, and visual standards as the company scales
Champion storytelling grounded in customer insight and the science behind Clearly Filtered’s technology

Requirements

8+ years of experience in content strategy, creative leadership, brand marketing, or related roles
Experience in product subscription, CPG, or high-growth consumer brands
Proven experience building, mentoring, and scaling teams, including managing performance, developing talent, and establishing clear accountability
Strong understanding of performance marketing and the role content plays in profitable growth
Strong creative instincts paired with analytical thinking and comfort using data to guide decisions

Benefits

Collaborative team setting with a family-friendly feel
Work/Life Balance with 9am to 4pm working hours (yes, really)
Medical, Dental, Vision, and Life Insurance benefits
401(k) retirement plans with company match
10 annual Company Paid Holidays
Bi-weekly company-paid car washes

Clearly Filtered

4.2 Glassdoor

Clearly Filtered makes advanced water filters and filtration systems that target hundreds of contaminants typical carbon filters can’t. Its breakthrough Affinity Filtration Technology filters chemicals, metals, and toxins that can’t be seen, smelled, or tasted, including fluoride, arsenic, and PFAS. Products are built in the USA and tested by EPA-accredited labs.

Founded in 2011

Rancho Santa Margarita, California, USA

30 employees (7 in marketing)

www.clearlyfiltered.com

100% recommend to a friend