Responsibilities

• Own tone of voice and write across formats: website copy, long-form thought leadership, SEO content, ABM campaigns, and sales enablement pieces.
• Set messaging and lifecycle strategy, then execute against it across the website, SEO, long-form content, ABM campaigns, and sales materials.
• Lead executive messaging and thought leadership that builds authority and supports sales conversations.
• Build content for account-based marketing tailored to specific accounts and buyers.
• Design and optimize nurture programs, segmented email workflows, and retargeting to improve funnel progression.
• Partner with Growth Marketing to keep positioning consistent across acquisition and account-based work.
• Oversee PR as the function matures, keeping press materials and executive communications consistent with brand voice.
• Align messaging with Growth Marketing for consistent positioning across acquisition and account-based efforts.
• Collaborate with Brand & Creative to maintain voice consistency across all touchpoints.
• Lead and develop content and lifecycle team members, setting priorities and performance standards.
• Track engagement, conversion, and retention metrics, and use them to sharpen the work.