Director, Content & Creative Strategy at DePaul University | Chicago, IL | $74K/yr – $100K/yr

DePaul University

Director, Content & Creative Strategy

Chicago, IL (Hybrid)

$74K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive content strategy and team leadership for DePaul’s admissions-focused brand.

Own content strategy and sub-brand narratives across digital and print formats.
Must-have: 5+ years in content strategy with supervisory experience.
Standout: Cross-stakeholder collaboration to align creative with admissions goals.

Job Description

Responsibilities

Leadership and Team Management - Demonstrate strong writing and editing skills by periodically assisting with copy creation for email, web, ads, print materials, and other formats. Oversee and mentor a team of content creator and writers, fostering a culture of creativity and accountability. Provide guidance, feedback, and training to team members to ensure skill enhancement and professional growth. Allocate resources strategically to prioritize key projects while balancing workload across team members to meet critical deadlines. Act as a role model and advocate, promoting collaboration, inclusivity, and innovation within the team and beyond.
Decision-Making and Collaboration - Lead decision-making processes around creative direction, content priorities, and messaging frameworks for campaigns and projects. Serve as a key liaison with University Branding and other college partners among marketing, communication, and creative teams to ensure all initiatives align with organizational branding and messaging guidelines to support new student enrollment and revenue. Manage and resolve challenges related to project scope, timelines, and stakeholder expectations while optimizing workflows.
Conceptualization and Execution - Develop bold, authentic sub-brand narratives that distinguish the organization in a competitive marketplace while ensuring consistency with the overarching brand. Demonstrate strong writing and editing skills by periodically assisting with copy creation for email, web, ads, print materials, and other formats. Creative teams to produce compelling content across multiple formats, including digital, print, social media, and more. Stay at the forefront of industry trends, utilizing innovative storytelling techniques and platforms to amplify content impact.
Strategic Oversight - Develop and implement a forward-looking content and creative strategy that supports admissions objectives and enhances audience engagement. Lead the conceptualization and articulation of compelling sub-brand narratives that resonate with undergraduate and graduate audiences and reflect the organization’s voice and vision. Establish key performance metrics for content initiatives and ensure consistent alignment with strategic priorities. Partner with senior leadership to translate business goals into actionable, creative content strategies. Leverage modern technology to enhance creativity and support the team's growth.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field; advanced degree, preferred.
5+ years of experience in content strategy, creative leadership, or a similar field, with at least 3 years in a supervisory capacity of full-time staff.
Proven expertise in developing and executing data-driven content strategies tied to business objectives.
Exceptional leadership and team management skills, with the ability to inspire and guide diverse teams.
Advanced understanding of sub-brand development and storytelling principles.
Strong decision-making and problem-solving skills, with the ability to think critically and adapt to shifting priorities.
Excellent written, verbal, and interpersonal communication skills.
Experience managing large-scale content and creative projects, particularly within complex organizational structures.
Knowledge of emerging content platforms, audience engagement strategies, and evolving marketing trends.
Ability to work collaboratively with senior stakeholders to align creative initiatives with overall business strategies.
Occasionally travel domestically for admissions/marketing events.
Travel regularly between DePaul's campuses as needed.

Benefits

Working for a stable and well-known University.
Top choice medical, dental, and vision benefits.
Retirement plan matching contribution of 8%.
Tuition waivers for employees and dependents.
Generous paid time off, sick time, holidays, floating holidays, and more!
Full-Time Benefits

DePaul University

DePaul University is the nation's largest Catholic university, with more than 20,000 students and about 300 degree programs. Its partnerships throughout Chicago enable DePaul to provide an exceptional educational experience that is vibrant, pragmatic and socially engaged. Classes are small and taught by knowledgeable and experienced faculty members who take full advantage of Chicago’s corporate, cultural and community resources. DePaul is nationally recognized for incorporating service learning throughout its curriculum and for the academic rigor and prominence of its programs. Founded in 1898 by the Congregation of the Mission (Vincentians), DePaul’s tradition of providing a quality education to students from a broad range of backgrounds, with particular attention to first-generation students, has resulted in one of the nation’s most diverse student bodies. With 10 colleges and schools, DePaul has campuses in Chicago’s Loop and Lincoln Park neighborhoods. It is a member of the BIG EAST Conference in Division I sports.

Chicago, Illinois, USA

6.5K employees (359 in marketing)

depaul.edu