Director, Consumer PR (Food + Beverage)

New York City, NY (Remote)

$115K/yr – $135K/yrDirector/Executive7+ years expContract

Posted 1 month ago

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Job Summary

Own the earned media program for F+B and consumer clients with senior counsel, influencer partnerships, proactive media intelligence, and AI-enabled research to drive measurable coverage while mentoring the team and shaping new business.

  • Lead integrated earned media programs including influencer and media partnerships to drive measurable coverage.
  • Own senior client relationships and serve as strategic counselor, including issues and crisis moments.
  • Drive AI-enabled research, outreach, content development, and reporting to boost efficiency and outcomes.

Job Description

Responsibilities

  • Lead earned media strategy for a portfolio of F+B and consumer clients, developing proactive programs that connect brands to culture and drive real coverage.
  • Own key client relationships at the senior level; serve as a trusted strategic partner and counselor, including in issues and crisis moments.
  • Identify, structure and oversee paid partnership opportunities, including with influencers, celebrities, and media, that amplify earned programs.
  • Stay ahead of the media landscape; bring proactive intelligence, trend signals and ideas to clients before they ask.
  • Manage integrated workstreams with creative partners and internal teams, keeping everything on track and on strategy.
  • Leverage AI and emerging tools for smarter research, outreach, content development and reporting; champion these across the team.
  • Mentor junior staff; elevate the team’s thinking and output.
  • Play an active role in new business, from identifying opportunities to leading presentations.
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Catamaran (Confidant PR)

Catamaran is an agile strategic comms agency built to help brands earn attention, trust and brand love in today’s fragmented, always-on media environment. By embedding small teams of versatile, experienced, AI-savvy communicators alongside in-house partners—and collaborating closely with creative partners—Catamaran delivers earned-first programs aligned to culture, business goals, and real-world outcomes. Formerly the PR practice at Confidant, Catamaran launched as a stand-alone agency in January 2026. Learn more at catamarancomms.com.