Responsibilities

• Lead earned media strategy for a portfolio of F+B and consumer clients, developing proactive programs that connect brands to culture and drive real coverage.
• Own key client relationships at the senior level; serve as a trusted strategic partner and counselor, including in issues and crisis moments.
• Identify, structure and oversee paid partnership opportunities, including with influencers, celebrities, and media, that amplify earned programs.
• Stay ahead of the media landscape; bring proactive intelligence, trend signals and ideas to clients before they ask.
• Manage integrated workstreams with creative partners and internal teams, keeping everything on track and on strategy.
• Leverage AI and emerging tools for smarter research, outreach, content development and reporting; champion these across the team.
• Mentor junior staff; elevate the team’s thinking and output.
• Play an active role in new business, from identifying opportunities to leading presentations.