Responsibilities

• Design and oversee global brand health tracking program (awareness, consideration, desire, preference)
• Partner with research vendors (IPSOS, Kantar, LPA, etc.) on study design, execution, and analysis
• Establish brand health measurement standards and KPI definitions across all markets and brands
• Own quarterly brand health data collection, analysis, and reporting
• Identify growth opportunities and risk signals from brand health data
• Provide brand health data inputs to Head of Data & Analytics for SSOT dashboard integration
• Execute global brand positioning audits and refresh programs under SVP direction
• Lead brand segmentation and audience targeting research, including providing guidance for RMEOs to implement learnings in regional segmentation
• Collaborate with RMEOs to translate segmentation into actionable frameworks for regional teams
• Support brand repositioning initiatives

Benefits

• Why you'll love working here: Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.