**Cross-posted as Consumer Insights & Strategy Manager, Audience Insights & Strategy Manager, and Audience Intelligence Manager

About the role

This role sits at the intersection of consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners.
Unlike many insight roles where research stops at a report or presentation, your work here will directly influence how campaigns are designed and executed.
You will work closely with internal teams and company leadership to translate insights into strategic recommendations that drive real marketing outcomes.
The insights generated by this role influence not only campaign strategy but also the broader thinking and thought leadership that shapes how The Shelf advises brands.

What you'll do

Translate consumer insights into campaign strategy

Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
Use social listening and cultural signals to identify emerging conversations and trends
Translate findings into clear strategic recommendations for internal teams and clients

Develop insight-driven creator strategies

Support client strategy and campaign planning

Contribute to thought leadership

Identify emerging trends in consumer behavior and creator marketing
Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

Who This Role Is Great For

This role is a great fit for someone who enjoys connecting consumer behavior with marketing strategy.
Consumer insights or research teams
Audience strategy or intelligence roles at media agencies
Social listening or cultural intelligence teams
Data and analytics roles within creator marketing platforms
You may currently work in a role where you analyze audience data or consumer research but want to see those insights directly influence creative ideas, creator partnerships, and real marketing campaigns.

What We're Looking For

4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
Experience translating research or audience data into marketing or strategic recommendations
Strong analytical thinking combined with clear storytelling and presentation skills
Comfort working with both qualitative and quantitative insights

Experience working with audience research or social intelligence tools such as YouGov, GWI,

Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.

Why This Role Is Different

At many companies, insights stop at a report or presentation. At The Shelf, insights drive real marketing decisions.

Your work will directly influence:

This role also works closely with leadership and has the opportunity to help shape how our strategy

team evolves as the company continues to grow.

What We Offer

Apply

If you enjoy connecting consumer insight with real marketing impact, we’d love to hear from you

Director of Consumer Insights (Audience Science & Measurement)

Job Summary