Director, Commercial B2B Marketing Strategy

Kansas City, MO (Hybrid)

$158K/yr – $188K/yrDirector/Executive10+ years expFull time

Posted 1 day ago

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Job Summary

Own and oversee enterprise level B2B marketing programs that align with commercial goals, driving demand generation, lifecycle marketing, and revenue growth in a regulated financial-services environment.

  • Own end-to-end marketing strategy and integrated demand programs
  • Collaborate with senior leaders to align marketing with revenue objectives

Job Description

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, a related field, or equivalent combination of education and experience required
  • Master’s degree in an applicable field preferred
  • 10+ years progressive and executive-level B2B marketing leadership experience required, preferably in financial services, payments, healthcare, professional services, technology, or another complex and regulated B2B environment
  • 10+ years leadership/supervisory experience, including demonstrated success leading leaders, building high performing teams, and influencing cross-functional stakeholders required
  • Deep knowledge of full-funnel marketing, demand generation, account-based marketing, lifecycle marketing, brand strategy, content strategy, and sales enablement
  • Strong ability to connect marketing strategy to Commercial Segment objectives, revenue growth, relationship deepening, and measurable business outcomes
  • Demonstrated ability to influence and advise senior leaders in a matrixed environment
  • Strong analytical mindset with experience using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisions
  • Ability to manage marketing budgets, agency/vendor partnerships, investment prioritization, and ROI expectations
  • Ability to lead through complexity, ambiguity, change, and competing priorities while maintaining focus on strategic outcomes

Benefits

  • The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits.
Commerce Bank logo

Commerce Bank

3.8 Glassdoor

At Commerce Bank, we know life’s best moments can come with some financial complexity. Our job is to help people and businesses navigate challenges so they can get back to focusing on what matters most. We do this by getting to know our customers and communities and accepting their goals as our own to deliver the right financial solutions and guidance. It’s what we’ve done for more than 150 years. We’re a regional bank headquartered in Kansas City and St. Louis, delivering a full line of financial services including business and personal banking, checking, savings, loans (including mortgages and student loans), credit and debit cards, plus investment services and wealth management. Connect with us when, where and how you prefer — at one of our locations across the heartland, online, or interact directly with a Commerce banker through our Commerce Bank CONNECT® app. Learn more at www.commercebank.com or contact us at 1-800-453-2265.

Kansas City, Missouri, USA
5K employees (102 in marketing)
66% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$457.6K
Traffic Source Mix
Search
20%
Direct
76.1%
Referral
3.5%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~5K

Marketing Team

Marketing Team Size
81 (2% of company)
Median Career Experience
15 years
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$150M
Last Raise
$150M
Post IPO Equity, 12 years ago

Funding History

  • Jun 2014
    Post IPO Equity • $150M

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