Responsibilities

• Lead media strategies & budget forecasting and tacticals
• Lead the development of insight-backed media strategies and tactical plans for consumer packaged goods (CPG) and retail-focused clients.
• Build client yearly budget breakout/forecast by category and brand
• Lead annual planning and insights
• RFP and manage all 3rd party vendors (manage service buys)
• Connections Planning / Commerce path development
• Work with media agency partners to develop strategies that integrate national media and commerce media for moments that matter across the year
• Have an understanding of Roundel’s capabilities to track data that will help inform strategies on how to grow HHP, drive sales and new to brand
• Data and Reporting
• Work within Arc’s existing tools to derive insights-backed plans for all commerce media campaigns across multiple retail channels.

Requirements

• Experience & expertise doing retail strategy, tactical planning and partner management in the discipline of retail/shopper marketing, within an agency, retailer’s media organization or CPG’s trade or customer marketing department; 10+ years preferred, but not required
• If no experience, willing to self learn, dig in from day 1 and seek answers through asking questions
• Preferred buy not required: experience & expertise in retail media channels
• Current knowledge of Shopper Marketing (digital & traditional)
• Clear understanding of first, second, and third-party data and how to apply it within the commerce strategies; specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem
• Bachelor’s degree in advertising, marketing, or related media field preferred
• Strategic thinker in the development of commerce media strategy and management of day-to-day business
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in agency, client, and industry knowledge
• Leadership experience both in direct reports and cross team leadership

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances