Responsibilities

• Lead day-to-day media strategy and client management across a portfolio of mid-size healthcare accounts
• Oversee the development of audience-first, cross-channel paid media plans aligned to brand and business objectives
• Translate research, audience insights, and performance data into actionable planning recommendations
• Partner with Activation, Analytics, Creative, and Advertising Account teams to ensure integrated execution across workstreams with our full-service clients
• Guide budget allocation, deliverable development, and campaign planning with a focus on quality, efficiency, and business impact
• Work with Analytics teams to measure campaign performance and marketing ROI, identifying optimization opportunities and communicating clear implications and next steps to clients and activation teams
• Build strong client relationships through proactive communication, thoughtful consultation, and consistent delivery excellence
• Manage and mentor junior team members, providing oversight, feedback, and workload direction
• Navigate complex stakeholder environments with professionalism, sound judgment, and strong collaboration skills
• Contribute innovative thinking, test-and-learn strategies, and forward-looking recommendations that improve client outcomes

Requirements

• 8+ years of experience in digital media planning and activation; healthcare, pharma and/or B2B experience strongly preferred
• 2+ years of progressive leadership experience, including direct or indirect team management
• Deep experience with cross-channel and HCP/DTC media planning
• Experience across omni-digital channels; experience with traditional media channels (print, OOH, linear TV, radio) is a plus
• Strong understanding of audience segmentation, targeting, media research, and planning tools as well as the willingness and ability to learn internal proprietary tools
• Fluency in media measurement, campaign reporting, and ROI-focused decision-making as a strategic partner to Analytics teams
• Ability to synthesize data into strategic recommendations
• Experience partnering with Activation and Analytics teams to produce meaningful performance reporting
• Ability to communicate effectively with senior-level clients and cross-functional stakeholders
• Excellent organizational, prioritization, and project management skills

Nice To Have

• A strategic thinker with a strong data-driven mindset
• A proactive and solutions-oriented client leader
• Comfortable managing multiple priorities in a fast-paced environment
• A collaborative team player who leads with accountability and clarity
• Adaptable and energized by change
• Motivated by Real Chemistry’s values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I”

Benefits

• Comprehensive benefit program and perks, tailored to your region
• Office snacks to keep you running all day long
• Generous holiday and paid time off
• Options for private medical, dental, and vision plans
• Support in saving for the future
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning
• Real Hybrid and Regional Teams (Real HART) approach enabling in-person collaboration when needed