Director, Business Lead, Commerce, (Boston, Massachusetts, USA, Copenhagen, Denmark)

Boston, MA (Hybrid)

$169K/yr – $254K/yrDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own cross-partner governance and a scalable agency model for LEGO Commerce, aligning Retail, Trade Shopper Marketing and in-market teams while building and leading a high-performing Business Partner squad that can adapt to changing commerce needs.

  • Partnership & Ecosystem: Align cross-agency workflows and capacity with regional and global teams to respond to signals in commerce.
  • Team & Operations: Define and train the Business Partner group, oversee agency budgets and capacity planning.
  • Governance & Influence: Build trust with senior stakeholders and influence decisions to elevate retail experiences digitally and in-store.

Job Description

Responsibilities
  • As a natural navigator with experience in complex stakeholder landscapes, you will help guide agency teams through the complexity of working with multiple partners across the LEGO Group. You’ll read the signals of the business and ensure OLA Commerce is able to respond with agility.
  • True partnership is about trust. As a leader of Business Partners, you will build strong relationships based on mutual respect, commercial understanding and a clear view of the difference between what a marketing partner wants and what they need.
  • You’ll develop a deep understanding of the full commerce ecosystem including partnering with our LEGO Retail, Trade Shopper Marketing and In-market partners — their regions, their business priorities, their challenges and the environments in which they need to deliver.
  • On the operational side, you will help us develop the best agency set-up to respond to the evolving needs and ambitions of the business, including overseeing agency budget and capacity planning.
  • You will define, train and nurture the Business Partner team, championing the LEGO Group People Promise through your leadership style.
  • You’ll bring a calming influence, with enthusiasm and energy regardless of what is going on around you, keeping a cool head while helping others do the same.
  • All this with a deep passion for the power of commerce and elevating our retail experiences both digitally and in-store.
Requirements
  • You will bring significant agency leadership experience, either from an external agency or in-house agency environment with a focus on commerce and retail experiences.
  • You’ll be a proven people leader with a nurturing, inclusive approach, bringing positivity, energy and determination.
  • You’ll show strong business maturity, building trusted relationships with key stakeholders and bringing the gravitas needed to influence at senior levels.
  • You’ll be an outstanding presenter of work, with strong communication and influencing skills.
  • As part of a global agency network, you’ll be an excellent cross-agency collaborator, helping build bridges across regional hubs and the global team.
  • You’ll bring demonstrable experience improving agency operations, ways of working, processes and team structures.
  • You’ll be able to travel internationally when required.
Preferred
Benefits
  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
  • Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme
  • Your workplace – We’ll discuss hybrid policy with you during recruitment; average 3 days per week in the office.
the LEGO Group logo

the LEGO Group

4.0 Glassdoor

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded in 1980
Billund, Region of Southern Denmark, DNK
20K employees (2,826 in marketing)
76% recommend to a friend

Traffic Signals

Monthly Visitors
60.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
44.9%
Direct
48.6%
Referral
3.4%
Social
1.5%
Paid
1.4%

Headcount Trend

Current headcount: ~21.1K

Marketing Team

Marketing Team Size
1,795 (9% of company)
Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
8

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