Director of Business Development / Marketing

Alameda, CA (On-site)

$130K/yr – $150K/yrDirector/Executive3+ years expFull time

Posted 1 month ago

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Job Summary

Own local facility outreach by shaping referral networks, community presence, and admissions support to drive census and service awareness.

  • Develop and nurture referral-source relationships (doctors, discharge planners) to sustain admissions.
  • Plan, host, and attend community events to raise awareness and trust.
  • Support admissions through screenings, signatures, and cross-department coordination on bed census.

Job Description

Responsibilities:
  • Distribute facility marketing materials (flyers, brochures, etc.) to prospective patients and referral sources (ensuring they are accurate/reflective of the services provided)
  • Build community awareness by planning/hosting and attending key community networking events
  • Build trust and mutually respectful relationships with key referral sources (doctors, discharge planners, senior care influencers in the community, etc.)
  • Schedule and attend luncheons and presentations to promote the facility and its services
  • Follow work schedule and other instructions from the Administrator, Regional Marketing or Operations Resources and as outlined in established policies and procedures
  • Supports Admissions, assists in interviewing patients/guardians securing required information and signatures and maintains accurate records of available beds and census
  • Develops and maintains a good working rapport with all inter-department personnel
  • Notifies nursing service if/when patients are upset or show symptoms of infectious or communicable diseases
  • Keeps current on Medicare/Medicaid regulations governing admission/discharge requirements of health care facilities
Requirements:
  • Bachelor’s Degree from accredited college/university preferred
  • 3-5 years of marketing experience in healthcare setting
  • Ability to deal professionally and kindly with everyone in the facility and public
  • Works collaboratively and independently
  • Ability to remain calm in stressful situations and help out in any emergencies
  • Emotional maturity/ability to modify communication style to that of others
  • Outstanding communication skills (oral and written) required
  • Basic office equipment (computer, phones, copiers, etc.) knowledge/experience
  • Patience, tact, cheerful disposition and enthusiasm, must be willing to handle residents, staff, and visitors, based on maturity level at which they are currently functioning
Benefits:
  • Competitive pay
  • Health Benefits – Medical, dental, and vision coverages with company paying a substantial portion of costs (voluntary supplemental plan options available)
  • 401(k) with discretionary company match annually
  • Company paid Basic Life and disability insurance (Buy up options available)
  • Paid Time Off (Vacation, Sick, Holiday)
  • Employee Assistance program
  • Tuition Assistance and Profession Enhancement Funds
  • Bene-Hub employee sponsored discount programs and more…..
  • Benefits available to full-time employees.
  • Flexible schedule
West Shore Post-Acute logo

West Shore Post-Acute

West Shore Post-Acute is a 135-bed skilled nursing and rehabilitation facility proudly serving the Alameda community. We offer a renewed focus on high-quality care, clinical excellence, and compassionate recovery.Located in the heart of Alameda, our facility provides a welcoming and professional environment where residents receive attentive, personalized support. Whether recovering from surgery, illness, or injury, each individual is cared for with dignity and respect by a dedicated team committed to healing and comfort.Our experienced staff delivers a full spectrum of skilled nursing services and therapy programs tailored to the unique needs of each patient. We also offer a variety of recreational and social activities to foster connection, engagement, and overall well-being. West Shore Post-Acute is fully licensed for both Medicare and Medicaid services, and contracted with most major insurances.At West Shore, we’re proud to provide exceptional care rooted in compassion, integrity, and a strong commitment to each resident’s recovery journey.

Founded in 2025
2 employees

Headcount Trend

Current headcount: ~2