Director, Brand Strategy at iHerb | Irvine, CA | $180K/yr – $210K/yr

iHerb

Director, Brand Strategy

Irvine, CA (On-site)

$180K/yr – $210K/yrDirector/Executive12+ years expFull time

Posted 2 months ago

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Job Summary

Lead global brand strategy and governance to drive iHerb’s growth across regions.

Own global brand strategy and architecture across markets.
Must-have: 12+ years in branding with enterprise-level experience.
Standout: Manage a creative/brand team and external partners with governance and localization scope.

Job Description

Responsibilities

Define and continuously refine iHerb’s global brand positioning, narrative, and value proposition
Translate business and market insights into clear brand strategies across regions and customer segments
Partner with leadership to align brand direction with company growth priorities
Develop long-term brand strategy and equity-building initiatives (3–5 years)
Define brand architecture across product categories, customer segments, and global markets
Establish KPIs and measurement frameworks for brand health
Lead the internal creative studio and provide strategic oversight (not day-to-day production)
Set the creative vision and direction for campaigns, product storytelling, and content
Establish strategic brand frameworks and guardrails that inform campaign development
Ensure output aligns with brand objectives and elevate creative standards

Requirements

Bachelor's degree in graphic design, marketing, or a related field
12+ years of experience in branding, brand strategy, or creative design
Strong leadership and team management skills
Experience developing and operationalizing brand strategy at a global or enterprise level
Strong analytical skills, including ability to interpret brand performance data and market research
Experience influencing executive stakeholders and driving cross-functional alignment
Excellent communication, collaboration, and presentation skills
Ability to work in a fast-paced environment
Proficient in Adobe Creative Suite and other design software
Cross-device and cross-platform design skills in iOS, Android, mobile web, and desktop

Preferred

Experience with external agencies/partners
Familiarity with health and wellness or eCommerce branding is a plus
Experience with localization and regional market adaptation

Benefits

www.iHerbBenefits.com

iHerb

iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action.With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision. iHerb's Shared ValuesFocus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity

Founded in 1996

Irvine, California, USA

1.6K employees (110 in marketing)

www.iherb.com