Director, Brand Strategy (Art Director) ($150,200.00 - $197,200.00)

Irvine, CA (On-site)

$150K/yr – $197K/yrDirector/Executive10+ years expFull time

Posted 6 days ago

Job Summary

Own the end-to-end creative strategy and execution for a large retail portfolio, leading a team of creatives and aligning with Marketing, Leasing, and Digital partners to drive brand, demand, and occupancy.

  • Own data-driven creative strategies and multi-channel campaigns
  • Lead design, photo/video production, and vendor partnerships

Job Description

Responsibilities

  • Formulate and implement data-driven creative strategies that directly support divisional goals.
  • Drive the creation of visually compelling assets and User Interface (UI) designs while ensuring adherence to brand standards.
  • Establish design, photo, video, and motion guidelines for seasonal initiatives.
  • Direct photo and video shoots, including mood boarding, set design, prop selection, model casting, and post-production oversight.
  • Maintain brand integrity and visual consistency across digital, social, retail, print, experiential and video touchpoints.
  • Enforce rigorous quality control standards for all creative deliverables.
  • Manage complex, multi-project workflows to ensure predictable, on-time delivery.
  • Oversee creative resource allocation and agency/vendor partnerships to meet reactive, budget and quality requirements.
  • Lead, inspire, and mentor a team of creatives to foster innovation and professional growth.
  • Partner with Marketing, Leasing, Digital, and Asset Management departments to ensure unified execution.

Preferred

  • Demonstrated ability to transform "big ideas" into impactful, omni-channel campaigns that drive business growth and property leasing objectives.
  • Deep understanding of B2B/customer behavior, retail marketing, channel strategy, partnership marketing, and multi-platform media campaigns.
  • Mastery of design principles and storytelling ability to actively guide the execution of work.
  • Deep understanding of the latest in digital technologies, UI/UX design, typography, photography, cinematography, and brand storytelling.
  • Advanced technical proficiency (Adobe Creative Cloud and Figma) and experience with print production standards, digital optimization, and content production workflows.
  • Bachelor’s Degree (or equivalent experience)
  • 10+ years of experience developing creative work within an advertising agency or internal corporate creative services department, with a proven track record of successfully managing and developing creative teams.

Benefits

  • The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.
Irvine Company logo

Irvine Company

3.7 Glassdoor

Throughout coastal California, Irvine Company brings to life neighborhoods and sustainable communities with a full range of housing, jobs, retail centers, schools, parks and open space.We take as much pride in our Associate community as we do in the communities we create. It’s an environment populated with talented people, a collaborative spirit and abundant opportunities. At Irvine Company, our success begins with you.

Newport Beach, California, USA
3.6K employees (191 in marketing)
68% recommend to a friend
65% CEO approval

Salaries

Posted range

$150K/yr – $197K/yr

Taken straight from the job posting.

See all Irvine Company salaries

Marketing Team

Marketing Team Size
191 (5% of company)
Median Career Experience
16 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
194.1K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
25.9%
Direct
39.5%
Referral
31.9%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~3.6K

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