Own holistic brand and social leadership that turns brand equity and community into measurable growth.

• Brand Strategy and Stewardship: Develop and own the holistic owned-brand strategies aligned to company goals and customer insights. Oversee partnerships, social media and public relations to drive financial and brand growth goals.
• Lead brand campaigns: Lead brand campaigns that drive emotional connection and build long-term equity.
• Channel consistency: Ensure consistent brand expression across all channels (social, digital, in-store, experiential)
• Social Media Leadership: Define and execute the social media strategy across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, emerging channels).
• Social engagement: Oversee influencers, community management, real-time engagement, and customer interactions to build loyal communities.
• Trend monitoring: Monitor trends, sentiment, and platform innovation to keep the brand at the forefront of culture.
• Content and Storytelling: Lead the creation of compelling content that inspires, informs, and connects with audiences.
• Content production: Collaborate with Creative and external agencies to produce on-brand photo, video, and editorial content.
• Content calendar: Establish a content calendar aligned with seasonal initiatives, brand moments, and social trends.
• Influencer and Partnership Strategy: Build and scale influencer and creator partnerships that amplify brand storytelling and drive measurable impact.
• Collaboration: Identify, negotiate, and manage influencer relationships, campaigns, and collaborations.
• Team Leadership: Manage, mentor, and develop a team of brand, social, and influencer marketing professionals.
• Cross-functional: Partner with Retail, E-commerce, PR, and Product teams to ensure integrated, customer-centric marketing campaigns.
• Measurement and Optimization: Set KPIs, track performance, and analyze results to inform strategies, continuously optimize content, messaging, and campaigns based on data, insights, and customer feedback.
• Benefits: Health and financial benefits, 401K, incentives, and PTO.