Director, Brand Partnerships & Branded Content

Sunnyvale, CA (On-site)

$150K/yr – $200K/yrDirector/Executive8+ years expFull time

Posted 13 days ago

Job Summary

Own the brand partnerships lifecycle from sourcing and pitching to closing deals, while managing the agency channel and cross‑functional content partnerships to ensure integrated, performance-driven campaigns.

  • Align pipeline with brand budget cycles and cycle ahead of spending
  • Create sales collateral and case studies with performance data
  • Oversee external consultants and vendor relationships and drive executive recommendations

Job Description

Responsibilities

  • Source, pitch, and close branded content partnerships where the brand co-funds production in exchange for integration and co-marketing
  • Own the brand-side commercial relationship end to end: pitch, scope, pricing, contract, and renewal
  • Build and work the agency channel — media agencies, creative agencies, and branded entertainment shops — as a durable source of inbound deal flow
  • Time the pipeline to brand budget cycles, pitching one cycle ahead rather than chasing remaining spend
  • Build the sales collateral: case studies with performance data, a rate card, and a standard partnership deck
  • Manage external consultants and vendor relationships in this area, with a clear recommendation to the executive team on which to keep, replace, or drop
  • Partner with the content team so integrations serve the story — a partnership that damages watch-through is not a win

Requirements

  • 8+ years in brand partnerships, branded entertainment, integrated marketing sales, or agency-side account leadership, with a closed-deal track record
  • An active book of brand-side and agency contacts you can activate in your first 60 days
  • Working command of how brand marketing budgets are planned, allocated, and defended, including the timing of the cycle and who holds the pen
  • Experience with entertainment or content-led partnerships, as opposed to pure media buying
  • Ability to run the full cycle solo, from cold outreach through contract
  • Self-directed, commercially sharp, and comfortable building from a blank page

Preferred

  • Beauty, fashion, footwear, CPG, or gaming category experience a plus
  • Prior work with creator-economy, social-first, or short-form video partnerships a plus
  • Experience managing talent or casting partnerships as part of a brand campaign a plus

Benefits

  • This role is also eligible for an annual performance bonus, competitive healthcare, and other employee benefits.
Crazy Maple Studio logo

Crazy Maple Studio

3.2 Glassdoor

Crazy Maple Studio is a rapidly growing company based in Silicon Valley, California, specializing in mobile gaming, reading, and streaming. We are passionate about blending creativity with technology to deliver engaging, innovative digital experiences. Our apps are designed to entertain and connect a diverse global audience through the power of storytelling.We are committed to redefining digital entertainment by fostering a community where creators and fans collaborate, share, and explore new stories and content together.ReelShort – The #1 vertical streaming platform, delivering high-quality, bite-sized mini-dramas that revolutionize short-form entertainment. With dozens of original shows available and many more on the way, ReelShort is reshaping on-the-go storytelling.Chapters – An interactive storytelling app where your choices shape the narrative. With genres like romance, fantasy, sci-fi, and drama, this immersive experience transforms reading into a personal adventure.MyFiction (formerly KISS) – A premier reading app with 20,000+ books across multiple genres. With over 2.5M downloads, it’s a hub for both avid readers and emerging writers. We’ve signed 600+ books from new authors in just a few months, expanding user-generated content (UGC) opportunities.ReelShort 🔗 www.reelshort.comChapters 🔗 crazymaplestudio.com/chaptersMyFiction 🔗 www.myfiction.comJoin The Team: https://apply.workable.com/crazymaplestudio/

Founded in 2016
Sunnyvale, California, USA
379 employees (263 in marketing)
56% recommend to a friend

Salaries

Posted range

$150K/yr – $200K/yr

Taken straight from the job posting.

See all Crazy Maple Studio salaries

Marketing Team

Marketing Team Size
171 (45% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
456K
Traffic Source Mix
Search
40.6%
Direct
46.4%
Referral
9%
Social
3.1%
Paid
0.6%

Headcount Trend

Current headcount: ~382

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Director, Brand Partnerships & Branded Content

Crazy Maple Studio · Sunnyvale, CA · On-site