Director, Brand Events & Experiential at Vuori, Inc | Carlsbad, CA | $165K/yr – $195K/yr

Director, Brand Events & Experiential

Carlsbad, CA (On-site)

$165K/yr – $195K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive global experiential marketing for Vuori by leading immersive brand activations.

Own end-to-end experiential strategy and a global activation roadmap.
Must-have: 10+ years in experiential, partnership, or brand activation roles.
Standout: Leading large-scale events, agencies, and cross-functional teams.

Manage the global strategy for experiential and activation programs that bring the Vuori lifestyle to life and strengthen community connection
Develop and execute a global experiential roadmap that builds brand love, drives engagement, and supports long-term growth
Design, launch, and optimize large-scale immersive brand experiences across live events, retail environments, and consumer-facing platforms
Support product launches and seasonal campaigns through innovative, experiential storytelling
Create scalable event platforms and activation playbooks to ensure consistent execution across markets
Identify new partnerships, cultural opportunities, and experiential innovations that keep Vuori at the forefront of brand engagement
Manage large-scale, brand-led marketing events, flagship activations, and major store openings
Partner with the Retail Community team to align elevated brand moments with local, grassroots programming
Define and lead experiential moments that are national, global, or culturally significant in scale
Collaborate with Retail and Community leadership to establish activation models that distinguish brand-led versus community-led experiences

10+ years of experience in experiential marketing, partnership marketing, influencer marketing, or brand activation roles
Proven success designing and executing high-impact events, retail activations, and influencer-driven experiences
Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats
Experience managing agencies, production partners, and external vendors
Excellent project management skills with the ability to lead complex, multi-channel initiatives from concept through execution
Strong cross-functional communicator with the ability to influence senior stakeholders
Comfortable navigating regulatory and compliance considerations related to event production and logistics