Responsibilities

• Manage the global strategy for experiential and activation programs that bring the Vuori lifestyle to life and strengthen community connection
• Develop and execute a global experiential roadmap that builds brand love, drives engagement, and supports long-term growth
• Design, launch, and optimize large-scale immersive brand experiences across live events, retail environments, and consumer-facing platforms
• Support product launches and seasonal campaigns through innovative, experiential storytelling
• Create scalable event platforms and activation playbooks to ensure consistent execution across markets
• Identify new partnerships, cultural opportunities, and experiential innovations that keep Vuori at the forefront of brand engagement
• Manage large-scale, brand-led marketing events, flagship activations, and major store openings
• Partner with the Retail Community team to align elevated brand moments with local, grassroots programming
• Define and lead experiential moments that are national, global, or culturally significant in scale
• Collaborate with Retail and Community leadership to establish activation models that distinguish brand-led versus community-led experiences

Requirements

• 10+ years of experience in experiential marketing, partnership marketing, influencer marketing, or brand activation roles
• Proven success designing and executing high-impact events, retail activations, and influencer-driven experiences
• Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats
• Experience managing agencies, production partners, and external vendors
• Excellent project management skills with the ability to lead complex, multi-channel initiatives from concept through execution
• Strong cross-functional communicator with the ability to influence senior stakeholders
• Comfortable navigating regulatory and compliance considerations related to event production and logistics

Preferred

• Experience working within sports, entertainment, lifestyle, or consumer brands preferred.

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• P aid Time Off
• Wellness & Fitness benefits