Responsibilities

• Define and elevate the creative vision for the Hot Wheels brand, ensuring consistency, innovation, and cultural relevance.
• Lead the development of global, idea-led campaigns and brand systems that drive engagement across audiences and business results.
• Champion cohesive visual identities and brand foundations across all consumer touchpoints—campaigns, retail, digital, gaming, experiential, and more.
• Partner cross-functionally with Marketing, Product Design, Packaging, Content, Digital, and Global teams to deliver best-in-class work.
• Provide clear, actionable direction to internal teams and external agencies to produce high-impact creative.
• Mentor, inspire and grow a multi-disciplinary team of designers, copywriters, and content creators.
• Effectively and clearly present and advocate creative work to cross functional teams and senior leadership to ensure clarity and alignment.
• Balance multiple high-profile initiatives, ensuring objectives are met and delivered on time and on budget without compromising creative excellence.

Requirements

• A strategic, conceptual thinker who turns insights into powerful brand storytelling.
• A hands-on creative leader with deep design sensibility and high craft standards.
• A culture-forward voice with strong awareness of trends across advertising, entertainment, gaming, retail, and social.
• Experienced in building and evolving iconic consumer brands across multi-generational audiences—from kids to collectors.
• A collaborative leader who thrives in a matrixed organization and builds strong cross-functional partnerships.
• An agency-savvy creative with experience directing and partnering with external agencies and production partners.
• A compelling communicator who can influence at all levels and inspire creative teams to do their best work"
• Proficiency in Adobe Creative Suite and relevant creative production tools required.