Director of Brand and Content at Franchise Sidekick | Omaha, NE | $97K/yr – $105K/yr

Franchise Sidekick

Director of Brand and Content

Omaha, NE (Hybrid)

$97K/yr – $105K/yrDirector/Executive8+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive content strategy and brand leadership for Franchise Sidekick, shaping messaging, distribution, and performance-focused growth across channels.

Own brand strategy, content roadmap, and organic demand capture.
Must-have: 8+ years in content or brand leadership with measurable impact.
Standout: Experience leading high-output teams across video, written, and social content.

Job Description

Responsibilities

Brand Strategy & Positioning (20%) - Define and evolve Franchise Sidekick’s brand narrative and differentiation within the franchising market
Content Strategy & Editorial Leadership (20%) - Develop and execute content roadmaps aligned with business objectives
Organic Demand Capture & Conversion (20%) - Develop strategies to convert organic traffic into qualified leads across all content channels
Creative Direction & Content Production (15%) - Provide creative direction across video, written, and visual content
Community Growth & Brand Authority (10%) - Grow and engage audiences across YouTube, LinkedIn, Instagram, and other key platforms
Events, Partnerships & Brand Expansion (10%) - Lead marketing planning and execution for Franchise Sidekick’s SKIP events
Ai-Enabled Content & Distribution (5%) - Leverage AI tools to accelerate content production, repurposing, and research
A Day in the Life... - No two days will look the same—and that’s what makes this role so impactful.
This Role Might Be a Good Fit For You If - Have 8+ years of experience in content strategy, brand leadership, or editorial roles with a track record of driving measurable business impact

Requirements

8+ years of experience in content strategy, brand leadership, or editorial roles with a track record of driving measurable business impact
Led high-output content teams across video, written, and social formats while maintaining consistency and quality
Strong project management skills and ability to manage multiple initiatives, timelines, and workflows in a high-output environment
Comfortable providing creative direction, including messaging, hooks, and storytelling frameworks, without personally executing assets
Experience operating within small, high-performing teams in fast-paced, growth-oriented environments

Preferred

Are curious about AI and actively explore tools that increase content output, insight, and efficiency
Have 8+ years of experience in content strategy, brand leadership, or editorial roles with a track record of driving measurable business impact
Have led high-output content teams across video, written, and social formats while maintaining consistency and quality
Experience operating within small, high-performing teams in fast-paced, growth-oriented environments
Experience collaborating with Growth/Demand Gen teams to align brand with performance and pipeline

Benefits

Paid Time Off- Every Sidekick starts with 16 days of PTO, two floating holidays, and a paid volunteer day annually. We also offer nine paid company holidays each year as well. Team Members earn additional PTO for each year of employment.
Franchise Ownership Program- After you're established with Sidekick, we offer a Franchise Purchase Discount which allows you to own your own Franchise Business at a $30,000 to $50,000 savings. Some restrictions and minimum qualifications apply to the discount.
Client Referral Commission- We encourage every member of Team Sidekick to utilize their network to find qualified candidates for franchise ownership. We pay $3,000 for every qualified lead you submit that ends up purchasing a franchise.
Sidekick Benefits- Sidekick offers the following benefits:
Full Medical Benefits with up to $750 monthly Employer Contribution (depending on plan type and level, subject to change based on renewals)
Employer Paid Dental, Vision, and Life Insurance ($0 cost to employees with options for family coverage)
Optional Health Savings Account, Supplemental Insurance, and Cybersecurity Coverage
401k with 3% Employer Contribution (no match required)
$1,500 Annual Best Self Stipend for professional and personal development

Franchise Sidekick

Looking to buy a business? We're here to be your Sidekick. At Franchise Sidekick, we help aspiring and established entrepreneurs reduce their risk when buying a franchise. We'll pair you with an expert Franchise Sidekick Advisor who will help match you with a franchise that aligns with your individual needs and goals. Buying a franchise can be complicated and overwhelming, so Sidekick is here to simplify the process and guide you through each step. Your franchise advisor will handle the due diligence for you and make sure you're set up for success. That’s how our team has awarded 10,000+ franchise locations in the last five years — because we’ve got your back.Did we mention our services are free? Just like a real estate agent is paid by the home seller, franchise advisors are paid by the brand, or franchisor. This means our services are completely free for our clients, no matter if they purchase a franchise or not.Schedule your free 10-minute call with a Sidekick to start your journey to living life on your own terms.

48 employees (8 in marketing)

www.franchisesidekick.com