Brand Director
PrimaLoft
Latham, NY (Remote)
$0K/yr - $0K/yrIn-houseFull-timeSenior level8+ years exp.
2 days ago
Director of Brand and Content
Omaha, NE (Hybrid)
$97K/yr – $105K/yrDirector/Executive8+ years expSalaried Ft
Posted 5 months ago
Job Summary
Drive content strategy and brand leadership for Franchise Sidekick, shaping messaging, distribution, and performance-focused growth across channels.
- Own brand strategy, content roadmap, and organic demand capture.
- Must-have: 8+ years in content or brand leadership with measurable impact.
- Standout: Experience leading high-output teams across video, written, and social content.
Job Description
Responsibilities
- Brand Strategy & Positioning (20%) - Define and evolve Franchise Sidekick’s brand narrative and differentiation within the franchising market
- Content Strategy & Editorial Leadership (20%) - Develop and execute content roadmaps aligned with business objectives
- Organic Demand Capture & Conversion (20%) - Develop strategies to convert organic traffic into qualified leads across all content channels
- Creative Direction & Content Production (15%) - Provide creative direction across video, written, and visual content
- Community Growth & Brand Authority (10%) - Grow and engage audiences across YouTube, LinkedIn, Instagram, and other key platforms
- Events, Partnerships & Brand Expansion (10%) - Lead marketing planning and execution for Franchise Sidekick’s SKIP events
- Ai-Enabled Content & Distribution (5%) - Leverage AI tools to accelerate content production, repurposing, and research
- A Day in the Life... - No two days will look the same—and that’s what makes this role so impactful.
- This Role Might Be a Good Fit For You If - Have 8+ years of experience in content strategy, brand leadership, or editorial roles with a track record of driving measurable business impact
Requirements
- 8+ years of experience in content strategy, brand leadership, or editorial roles with a track record of driving measurable business impact
- Led high-output content teams across video, written, and social formats while maintaining consistency and quality
- Strong project management skills and ability to manage multiple initiatives, timelines, and workflows in a high-output environment
- Comfortable providing creative direction, including messaging, hooks, and storytelling frameworks, without personally executing assets
- Experience operating within small, high-performing teams in fast-paced, growth-oriented environments
Preferred
- Are curious about AI and actively explore tools that increase content output, insight, and efficiency
- Have 8+ years of experience in content strategy, brand leadership, or editorial roles with a track record of driving measurable business impact
- Have led high-output content teams across video, written, and social formats while maintaining consistency and quality
- Experience operating within small, high-performing teams in fast-paced, growth-oriented environments
- Experience collaborating with Growth/Demand Gen teams to align brand with performance and pipeline
Benefits
- Paid Time Off- Every Sidekick starts with 16 days of PTO, two floating holidays, and a paid volunteer day annually. We also offer nine paid company holidays each year as well. Team Members earn additional PTO for each year of employment.
- Franchise Ownership Program- After you're established with Sidekick, we offer a Franchise Purchase Discount which allows you to own your own Franchise Business at a $30,000 to $50,000 savings. Some restrictions and minimum qualifications apply to the discount.
- Client Referral Commission- We encourage every member of Team Sidekick to utilize their network to find qualified candidates for franchise ownership. We pay $3,000 for every qualified lead you submit that ends up purchasing a franchise.
- Sidekick Benefits- Sidekick offers the following benefits:
- Full Medical Benefits with up to $750 monthly Employer Contribution (depending on plan type and level, subject to change based on renewals)
- Employer Paid Dental, Vision, and Life Insurance ($0 cost to employees with options for family coverage)
- Optional Health Savings Account, Supplemental Insurance, and Cybersecurity Coverage
- 401k with 3% Employer Contribution (no match required)
- $1,500 Annual Best Self Stipend for professional and personal development
Franchise Sidekick
Looking to buy a business? We're here to be your Sidekick. At Franchise Sidekick, we help aspiring and established entrepreneurs reduce their risk when buying a franchise. We'll pair you with an expert Franchise Sidekick Advisor who will help match you with a franchise that aligns with your individual needs and goals. Buying a franchise can be complicated and overwhelming, so Sidekick is here to simplify the process and guide you through each step. Your franchise advisor will handle the due diligence for you and make sure you're set up for success. That’s how our team has awarded 10,000+ franchise locations in the last five years — because we’ve got your back.Did we mention our services are free? Just like a real estate agent is paid by the home seller, franchise advisors are paid by the brand, or franchisor. This means our services are completely free for our clients, no matter if they purchase a franchise or not.Schedule your free 10-minute call with a Sidekick to start your journey to living life on your own terms.
48 employees (8 in marketing)
Salaries
Posted range
$97K/yr – $105K/yr
Taken straight from the job posting.
The middle of this range ($101K) is 38% below the median base salary for Brand Director roles in the United States ($163K).
Brand Director median pay in the United States
$163K/yrMost earn $132K to $177K. Based on 20 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
6 (13% of company)
Traffic Signals
Monthly Visitors
12.2K
Monthly Google Ads Budget
$21.6K
Traffic Source Mix
Search
33.7%
Direct
53.7%
Referral
4.3%
Social
6.5%
Paid
1.7%
Headcount Trend
Current headcount: ~48
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
