Responsibilities

• Leads complex and high-impact research initiatives from problem definition to synthesis.
• Ensures work is rigorous, relevant, and clearly communicated.
• Defines and prioritizes the research Brand, Consumer Insights, Creative Effectiveness, Innovation.
• Establishes intake processes, aligns resources to highest-value work, and ensures delivery against business priorities.
• Responsible for team leadership, talent development, workload management, and resource allocation across the research portfolio.
• Partners with senior leaders to define learning agendas and measurement strategies tied to key business outcomes.
• Translates insights into actions and communicates impact.
• Designs, governs, and continuously improves brand and consumer measurement programs, including brand tracking, brand lift, audience segmentation, innovation research, and consumer insight programs.
• Establishes best practices and improves how insights are generated and applied.
• Develops and evolves an integrated brand and consumer intelligence ecosystem by connecting audience segmentation, creative testing, brand lift, brand tracking, innovation research, and online communities into a unified measurement framework.

Requirements

• Minimum ten years of related experience in quantitative and/or qualitative research (consumer insights, brand research, advertising research, product innovation research, behavioral science or related disciplines) preferably within insurance, financial services or other intangible product and service categories.
• Expertise in advanced analytics, people leadership, and building enterprise-scale brand and consumer measurement systems highly preferred.
• Education Requirements: High School Diploma or equivalent required. Bachelors degree in a related field preferred. Masters degree in statistics, psychology, economics, or related field preferred.

Preferred

• Strong ability to connect consumer, brand, and advertising research to business decisions and influence stakeholders.
• Ability to translate research findings into actionable recommendations, prioritize opportunities, and quantify business impact.
• Experience building or improving research programs, tools, or processes.
• Expertise in advanced research methodologies and statistical techniques including conjoint analysis, MaxDiff, TURF, weighting, indexing, benchmarking, statistical significance testing, driver analysis, regression, correlation analysis, and perceptual mapping.
• Experience leading teams responsible for Brand, Creative, and Consumer/Innovation research programs.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• CA Only: $146,925 - $249,700
• CO Only: $137,775 - $215,490
• HI/IL/MN/VT Only: $137,775 - $230,560
• MA Only: $137,775 - $230,560
• MD Only: $137,775 - $230,560
• DC/NJ/NY/OH Only: $137,775 - $249,700
• Albany County, NY/Cleveland, OH: $146,925 - $215,490
• WA Only: $137,775 - $262,000
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance
• What we offer overview