Director, B2B Performance Marketing at Utah SHRM | Alexandria, VA | $140K/yr – $165K/yr

Utah SHRM

Director, B2B Performance Marketing

Alexandria, VA (Hybrid)

$140K/yr – $165K/yrDirector/Executive12+ years expFull time

Posted 3 months ago

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Job Summary

Drive revenue-focused strategy with forecasting, enterprise pipeline growth, and AI-enabled optimization.

Own forecasting and cross-system performance.
Must-have: 12+ years in B2B marketing with leadership.
Standout: Revenue-centric measurement with MMM/incrementality and BI alignment.

Job Description

Responsibilities

Build forecasting models tied to pipeline coverage, CAC, and YoY growth targets. Build a unified view of performance across media, CRM, and revenue systems ...
Partner with product and sales to improve conversion pathways, demo experiences, and enterprise onboarding journeys. Anticipate and adapt to AI-driven buyer ...
Know when and how the buyer and the entire buying committee is using AI. Leverage AI to improve media efficiency, creative testing, targeting, and personalization.
Revenue-Centric Performance Strategy. Partner with our Business Intelligence (BI) team to implement next-gen measurement frameworks (MMM, incrementality ...)

Requirements

12+ years in B2B service marketing and demand generation, with at least 3+ years in a leadership role. Proven track record of driving enterprise pipeline and ...
Strong executive communication skills with the ability to translate data into clear business insights. Deep expertise in: Enterprise-grade B2B omnichannel marketing ...

Utah SHRM

The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.

North Salt Lake, Utah, USA

8 employees (2 in marketing)

utah.shrm.org