Responsibilities

• Revenue Growth & Deal Leadership - Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement.
• Manage end-to-end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary
• Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations
• Client & Partner Engagement - Leverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams
• Lead advanced advertising, audience activation, and other data-driven proposals and presentations that clearly articulate the value of MRI-Simmons audience intelligence
• Act as a trusted advisor to customers by aligning MRI-Simmons audience solutions to customer business, media, and campaign activation objectives
• Requires approximately 25% travel; in-agency presence expected.
• Product & Go-to-Market Collaboration - Partner closely with Commercial, Marketing, Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritization
• Support the development of new data enablement and activation initiatives, partnerships, and go-to-market strategies
• Serve as a subject matter expert for advanced advertising and audience-based activation, use cases, both external with customers and internal guiding sales colleagues on cross-team opportunities
• Coordinate outreach and engagement where needed with internal sales colleagues across all verticals

Requirements

• Bachelor’s degree required
• 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech
• Proven success driving audience activation initiatives within agencies or brands
• Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams
• Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV
• Demonstrated ability to communicate the value of audience and data-driven solutions in a clear, compelling way
• Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred
• Exceptional relationship management and executive-level communication skills
• Strong negotiation skills with experience navigating complex commercial agreements
• Highly collaborative, proactive, and self-directed
• Consultative, self-directed seller and evangelist with a “hunter” mindset and the ability to create opportunity where none previously existed
• Comfortable leading complex, multi-stakeholder communication efforts, connecting silos in an enterprise environment like a large agency holding company
• Familiarity with Challenger sales methodology and MEDDICC frameworks preferred
• Strategic thinker who proactively identifies new use cases and growth opportunities
• Strong agency presence is preferred with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams

Preferred

• Challenger sales methodology and MEDDICC frameworks preferred
• Strong agency presence is preferred with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams