Responsibilities

• Technology & Activation Group Leadership
• Lead the development, documentation, and enforcement of client-specific intake and workflow governance processes, including JIRA intake, traffic sheet submission standards, taxonomy handoff protocols, revision management, approval workflows, and SLA adherence.
• Maintain rigorous QA standards for regulated client environments, ensuring trafficking, tags, URLs, macros, platform IDs, and documentation are accurate, traceable, and aligned to approved workflows before handoff.
• Work with media account teams to properly position and consult in the Technology & Activation capability
• Engage with media team directors to scope client-by-client Technology & Activation Group personnel and deliverables
• Manage assignment of resources across client teams
• Along with other Publicis Collective digital leadership, manage Technology & Activation Group team members’ training and career development
• Create and distribute simple, comprehensive, and meaningful documentation that captures the development of processes and requirements
• Technology Partner Adoption & Expertise
• Work with account teams to ensure full knowledge and utilization of existing platforms and technologies. Work with vendors to provide training as necessary.

Requirements

• Minimum of 7 years of experience working with marketing technology tools and data mining / business intelligence systems (e.g. ad server and dynamic creative technology, tag management systems, DMPs, verification measurement platforms, reporting and data modeling dashboards, etc.)
• Knowledge of media buying purpose and process within agencies and client organizations
• Knowledge of digital and traditional media planning, implementation, optimization and reporting process and technologies such as: Planning platforms/process, Ad Servers, Bid Management, DSP's, Research Partners, Reporting Partners, Tagging, Verification, Privacy, content management, site side analytics, audience intelligence, etc.
• Marketing technology Platforms experience, working knowledge of:
• Google360 products, including but not limited to Campaign Manager, SA360, DV360
• Adserver/DCO/Verification tools: i.e. Innovid, Smartly, IAS, Doubleverify
• DSP’s i.e. DV360, The Trade desk, Amazon DSP
• Tag Management i.e. GTM, Adobe Launch
• Site measurement platforms i.e. Adobe Analytics, Google Analytics
• Social platforms i.e. FB, Instagram, TikTok

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off