Responsibilities

• Lead omnichannel strategy, innovation infrastructure and digital content development for Alpha I (launch brand) , ASMD and MPS (in-line brands)
• Develop, architect and continuously evolve the innovative 1RARE.Ai Ecosystem (Right Audience Right Engagement powered by Artificial Intelligence) through continuous learning models, innovative adaptations, cutting-edge industry trends, and next best action and next best channel strategies
• Implement new AI-driven next best action ecosystem, content generation platform, and workstreams by pulling through launch and brand strategies
• Lead AI workstreams and Market Development Specialists (in-house sales reps) for launch and implement successful associated automation strategies
• Create and manage launch product websites and Digital-First & Digital-Only brands
• Drive comprehensive digital engagement strategy, optimized for AI and LLMs as a stakeholder
• Create and optimize digital engagement strategies with dynamic targeting for launch, “Digital-First,” and “Digital-Only” brands, such as MPS I and ASMD
• Develop HCP digital personas & content journeys by implementing DOL, social activations, and tailored paid and earned digital engagement strategies
• Own GEO, SEO & SEM for launch products and Digital-First & Digital-Only brands
• Pull through brand strategy for digital activations and generate customer insights to identify unmet needs

Requirements

• Degree in marketing, business, technology, or life sciences
• Digital marketing experience required
• 7+ years of marketing experience preferred
• Successful track record of strategic decision making, innovation, and problem-solving
• Experience working within large scale and complex multidisciplinary teams
• Proven ability of influencing without authority
• Insights & analytics experience, preferably in cross-functional leadership roles
• Sales or Sales leadership experiences welcomed
• Demonstrated expertise in account strategy
• Ability to travel ~33% within the US

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.