Responsibilities

• Own and define Yext’s ABM strategy for enterprise accounts, including segmentation, tiering, and coverage models across 1:1 and 1:few programs
• Partner with Sales leadership to align on named account priorities, ICP refinement, and joint pipeline goals
• Design high-impact 1:1 account plans for top-tier accounts, including tailored messaging, executive engagement, and bespoke experiences
• Build scalable 1:few programs for priority industries and segments, grounded in buying group engagement and persona-specific journeys
• Translate Product Marketing insights into account-level strategies that resonate with complex enterprise buying committees
• Personally lead and execute 1:1 ABM programs for top accounts, owning outcomes from initial engagement through pipeline progression
• Develop and launch high-touch programs, including account-specific campaigns, partnering with Events on any field or in-person components
• Partner with Events, BDRs, Content, and Paid Media teams to deliver cohesive account experiences
• Design and run competitive displacement and new logo acquisition plays in partnership with Product Marketing
• Ensure programs are tightly aligned to sales cycles, deal stages, and opportunity acceleration

Requirements

• 10 to 15+ years of experience in B2B marketing, with deep expertise in ABM, demand generation, or field marketing in enterprise SaaS
• Proven track record of driving pipeline and revenue through ABM programs in complex sales environments
• Experience managing or closely partnering with marketers across EMEA markets; comfort operating in a multi-geo environment where regional context shapes messaging and campaign timing
• Hands-on experience designing and executing 1:1 and 1:few programs, not just overseeing strategy
• Strong partnership experience with Sales leadership, including joint account planning and pipeline ownership
• Experience targeting enterprise buyers in industries such as healthcare, financial services, retail, or restaurants
• Analytical mindset with the ability to connect program performance to business outcomes and influence decisions
• Demonstrated ability to operate effectively in ambiguous environments and build programs from the ground up
• Experience with multi-channel campaigns, including digital, events, content, and field activities
• Ability to craft compelling value propositions for complex buying committees
• Comfort with executive-facing storytelling and KPI-based performance reviews

Benefits

• comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave.
• Successful candidates may also be eligible for variable pay programs based on performance relative to goals and targets.