Responsibilities

• Develop scalable retail marketing efforts to increase brand awareness, drive traffic and increase sales
• Evaluate effectiveness of channel marketing programming and optimize in real time
• Ensure all retailer assets are consistent, are regularly optimized, and are representative of brand ethos.
• Prepare and brief creative for production and editing of marketing channel assets (inclusive of video content management)
• Communicate effectively with cross functional partners who operationally manage DTC, Amazon, and TikTok Shop channels
• Partner with TikTok Shop agency and account leads to plan and execute strong monthly programming, such as webinars, livestreams, creators challenges, GWP + sampling programs and beyond
• Manage marketing support needs for production and logistics for eventing
• Support strategic channel campaign programming from inception through execution (both full price and promotional programming)
• Maintain calendar of launches, activities, partnerships, etc. in digital channels
• Partner with the Paid Performance team to execute co-op paid media efforts for DTC, TTS & Amazon campaigns

Requirements

• Experience in Marketing (5+ years)
• Ecommerce / E-retail experience (2+ years)
• Amazon, TTS, and/or DTC experience is required

Preferred

• Gen Z brand experience & beauty experience preferred
• Bachelor or higher degree in Marketing, Business, Communications or related subject preferred

Benefits

• Medical, Dental, and Vision Insurance
• HSA Employer Contributions and FSA Options
• 401k Participation with company matching.
• Discount on all APUS Brands Products
• Gratis Program - Gift box with top selling products, twice a year
• Paid Maternity Leave
• Short Term and Long Term Disability Insurance
• Paid Time Off: Vacation / Personal days / Sick days
• Company offered Mental Counseling for all employees
• Office-closed holidays and floating holidays