Digital Technology Specialist

Lansing, MI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own the end-to-end HubSpot driven marketing program lifecycle, from campaign construction and automation to data hygiene, analytics, and client optimization across CMS, CRM, and integrations.

Lead marketing automation and campaign execution
Drive data quality, reporting, and client-focused optimization
Evaluate and adopt new tools and technologies while guiding client strategy

Job Description

Responsibilities

Build, launch, and manage marketing campaigns in HubSpot, including email sequences, landing pages, forms, and campaign tracking
Design, build, and maintain automated workflows in HubSpot to support lead nurturing, lifecycle stage transitions, and internal notifications
Create, segment, and maintain contact lists and databases within HubSpot, ensuring data hygiene and accurate targeting
Develop, update, and maintain website pages and functionality, including landing pages, forms, and integrations with HubSpot
Troubleshoot technical issues related to HubSpot integrations, website functionality, and tracking/analytics
Configure, maintain, and optimize client platforms including CMS, CRM, analytics, and marketing systems
Evaluate client technology stacks and recommend improvements that enhance efficiency, scalability, and reporting
Research, test, and evaluate emerging digital marketing technologies, AI tools, and automation platforms
Stay current with evolving best practices in SEO, AEO, GEO, technical SEO, structured data, and AI-powered search experiences
Assist with technical implementation of websites, analytics, CRM integrations, marketing automation, and reporting systems

Requirements

2 or more years of experience working in HubSpot (Marketing Hub required; Sales/Operations Hub a plus)
Experience working within CMS platforms (HubSpot CMS, WordPress, or similar)
Strong understanding of marketing automation, lead scoring, and list segmentation
Familiarity with tracking tools such as Google Analytics and UTM parameters
Experience working in AI platforms (specifically Claude, Google Gemini)
Familiarity and understanding of SEO/AEO/GEO strategies and best practices and ability to advise on how to implement them
Ability to independently learn new software and quickly become proficient in unfamiliar systems
Ability to lead clients and work groups through complex project details and strategies
Participate in meetings as the subject matter expert. Present with confidence and clarity
Attention to detail and quality control, with ability to self-manage project deadlines and dependencies

Benefits

Paid vacation and sick days
Paid holidays
Health Insurance with employer contribution
401k profit-sharing retirement plan with employer match
Paid dental and vision insurance
Tuition assistance program

InVerve Marketing, Inc.

Through lead generation software and innovative, creative marketing strategies — InVerve can help you get found on the web. Because when your website can fuel new visitors, leads, and customers with visible metrics that you can see every day —that’s marketing for business growth. And, when your marketing company helps you map those results all the way through your sales process — well, that’s good business! Call InVerve at 517-485-7237 or email info@invervemarketing.com to see how inbound marketing delivers a concrete return on your investment.

Founded in 1999

Lansing, Michigan, USA

17 employees (10 in marketing)

invervemarketing.com