Digital Subscription Growth Manager at The Baltimore Sun | Baltimore, MD | $50K/yr – $80K/yr

The Baltimore Sun

Digital Subscription Growth Manager

Baltimore, MD (On-site)

$50K/yr – $80K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital subscription funnel with a data-driven, test-and-learn mindset that drives CRO and retention for a publisher.

Own funnel optimization across landing pages, paywall, checkout, onboarding, and renewal touchpoints.
Lead A/B testing of offers, pricing, metering, and upsell strategies to lift conversion and ARPU.
Partner with Product, Marketing, IT/Data to align tracking, integrations, and retention-focused activation.

Job Description

Responsibilities

Own the end-to-end digital subscription funnel
Landing pages → Paywall → Checkout → Onboarding → Retention
Identify and fix drop-off points
Apply e-commerce tactics: A/B testing offers (price points, trials, bundles)
Cart/checkout optimization
Upsell & cross-sell strategies (print + digital bundles, premium tiers)
Improve conversion rate + average revenue per user (ARPU)
Track KPIs like: Conversion rate
Cost per acquisition (CPA)
Churn rate

Lifetime value (LTV)
Leverage audience and performance data platforms to identify trends and generate insights.
Utilize Google Analytics 4 (GA4), subscription analytics tools, and other reporting platforms to monitor user behavior, measure campaign performance, and optimize the digital subscription funnel.
Run continuous experiments: Messaging (value vs urgency vs local impact)
Paywall rules (metered vs hard vs dynamic)
Build a test-and-learn culture
Evaluate and compare subscription offer performance and pricing strategies
Reduce churn
Optimize onboarding journeys
Engagement triggers... Renewal messaging? (aligned with retention) ; Partner with News & Marketing teams? (as collaboration)
Cross-Functional Collaboration with: Product (paywall + UX changes) • Marketing (campaigns + acquisition channels) • IT/Data (integrations, tracking)
Act as the data bridge between teams that are focused on digital metrics such as News, Marketing, Sales, etc.

The Baltimore Sun

2.9 Glassdoor

For over 187 years, The Baltimore Sun has been Maryland’s trusted source for award-winning, unbiased journalism, delivering the stories that inform, inspire, and connect our community. With a legacy built on integrity and impact, we are dedicated to delivering the facts every day, helping readers make informed decisions through our print, digital, and multimedia platforms.

Baltimore, Maryland, USA

580 employees (259 in marketing)

www.baltimoresun.com

43% recommend to a friend

70% CEO approval