Responsibilities

• Oversee the production of effective integrated marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Create and regularly measure and report on marketing metrics
• Define the annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning
• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and analyze how buyers consume media and make decisions
• Report on industry trends and recommend actions to position UWorld ahead of competition

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field required
• 7 years of experience in a similar role leading digital marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred
• Demonstrable digital marketing experience, especially email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms

Preferred

• Master’s degree in marketing, business, communications, or related field preferred

Benefits

• 💰 Competitive Pay – based on experience.
• 🌴 Paid Time Off – because work-life balance matters.
• 🩺 Benefits Package – including medical, vision, dental, life, and disability insurance.
• 💼 401(k) with 5% Employer Matching – start planning for your future!
• 💪 On-Site and Virtual Group Fitness Classes – stay active and energized.
• 🌟 Supportive Work Environment – we foster a culture of growth, diversity, and inclusion.