Responsibilities

• Supporting key Digital Marketing vendor relationships, which include but are not limited to Cox / Dealer.com, Google, Facebook, AutoTrader, DuPont, CarGurus, AutoAlert
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Incorporate OEM and dealership sales & service monthly specials into all digital and multi-touch campaigns
• Partners with Variable Directors to improve inventory merchandising for maximum effectiveness
• Stay abreast of and implement latest Digital Marketing trends/strategies to continuously drive qualified traffic to Avondale dealerships
• Develop and optimize all website properties to align with business goals, brand strategy and defined KPIs
• Monthly website audits and content optimizations to maintain compliance standards by OEM
• Maintain 3-month strategy for content development to benefit SEO performance and rankings
• Manage and report on monthly email marketing campaigns and multi-touch campaigns
• Develops graphics to support email and direct mail campaigns using tools like Canva or InDesign

Requirements

• High school diploma or general education degree (GED); and one to three months related experience and/or training; or equivalent combination of education and experience.
• Operator's Driver's License (must be insurable)
• The employee must frequently lift and/or move up to 10 pounds

Benefits

• EXCELLENT MEDICAL INSURANCE AND LIFE BENEFITS FOR YOU AND YOUR FAMILY!
• Your Choice of Medical Plans (we reduced employee healthcare expense through our self-insured plans for our employees and their families for 2022)
• Dental
• Vision
• FREE Company Paid Life Insurance
• FREE Employee Assistance Program Support for all employees
• 401K Retirement Plan
• Paid Holidays/Vacation/Paid Time Offer