Responsibilities

• You will help lead the media technology and data strategy for Uber Brand marketing globally
• Evaluate and execute the effective use of Marketing AI technologies
• Establish digital media best practices and governance with our agency and publishing partners
• Manage our external media agency technology team to deliver best-in-class media targeting, optimization and reporting
• Ensure all of our media and marketing targeting approaches are fully privacy-compliant
• Develop deep ad technology partnerships to ensure Uber has access to best-in-class targeting and media reporting capabilities
• Partner with regional marketing teams to deliver meaningful impact in local campaigns through advanced targeting and personalization at scale
• Constantly test new targeting techniques and media technology features
• Act as a trusted partner and in-house subject matter expert on data, targeting and marketing AI to the broader organization, providing thought leadership and a clear vision for media technology
• Partner with Uber's in-house Data Science team to create a robust media technology testing roadmap

Requirements

• 10+ years of media technology experience at an agency, consultancy or brand
• Bachelors Degree in an aligning field

Preferred

• Extensive understanding of all major digital advertising platforms (Social, Programmatic, Search, Ad Serving etc)
• Technical knowledge of data clean rooms and their use within marketing
• Experience of international markets is a bonus
• Strong knowledge of consumer privacy and data compliance regulations
• A track record of designing robust marketing tests and experiments
• Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift studies, attention and engagement metrics
• Deep understanding of audience segmentation, data strategy, and AI model training for marketing purposes.
• Experience in using first and third-party data sources to enhance large-scale marketing campaigns
• History of producing high-quality work in a fast-paced environment
• The ability to manage and prioritise a large number of requests and projects at once

Benefits

• You may be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp.
• All full-time employees are eligible to participate in a 401(k) plan.
• You will also be eligible for various benefits.