Responsibilities

• Oversee digital strategy and performance outcomes for assigned stations, translating audience insights, ministry goals, and market dynamics into effective multi-channel campaigns across email, social, web, SMS, and app platforms.
• Lead campaign direction and execution in collaboration with station stakeholders, defining content strategy, messaging priorities, and channel strategy while coordinating timelines, workflows, and cross-functional delivery.
• Serve as a strategic partner and performance driver, interpreting metrics and trends, optimizing engagement strategies, and guiding stations toward data-informed growth opportunities.
• Cultivate strong, trust-based relationships with station teams to develop a deep understanding of each station’s audience, brand voice, seasonal rhythms, and growth priorities, enabling proactive and responsive strategy.
• Champion a “test-and-learn" culture in partnership with stations, advancing innovative ideas, evaluating outcomes, and scaling successful approaches.
• Perform other duties as requested or assigned.

Requirements

• Bachelor's degree in communications, digital media, marketing, or a related field, or equivalent professional experience
• Minimum 2 years of experience in digital marketing, content strategy, social media, or a related field
• Minimum 1 year of experience developing or contributing to multi-channel campaign strategies
• Proven ability to build and maintain strong, trust-based relationships with multiple stakeholders simultaneously
• Maintain a growing, personal relationship with Jesus Christ, reflect His character in all interactions, and faithfully uphold and embrace Northwestern's mission, Doctrinal Statement and Declaration of Christian Community

Preferred

• Demonstrated experience managing multiple accounts, clients, or business units simultaneously
• Experience in Christian media, radio, or ministry-adjacent organizations