Responsibilities

• Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms
• Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets
• Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations
• Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies
• Collaborate with creative, brand, and agency partners to develop digital creative strategies aligned with media objectives and audience insights
• Contribute to creative briefs by translating media goals, channel requirements, and performance learnings into clear creative direction
• Review and provide feedback on digital creative assets (static, video, motion, interactive), ensuring alignment with platform best practices, brand guidelines, and campaign goals
• Support ongoing creative testing and iterate assets based on performance data and insights
• Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment
• Ensure creative assets are delivered on time and meet technical specifications for each platform.

Requirements

• Bachelor's Degree
• 8+ years of experience in digital media, digital marketing, or integrated media roles
• Familiarity and/or hands-on experience with digital media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)
• Strong understanding of how creative performance influences media outcomes
• Experience collaborating with creative teams or agencies on asset development
• Strong analytical skills with the ability to translate data into insights and actions
• Excellent communication, attention to detail and project management skills
• Flexible and adaptable to evolving situations and deliverables

Preferred

• An understanding of the development process associated with various media types (display, video, etc.)
• Familiarity with creative testing frameworks and performance‑based creative optimization
• Working knowledge of dynamic creative solutions or creative specifications standards
• Experience in automotive, retail, or large brand environments