Responsibilities

• Maintain and update the firm’s website (WordPress) to reflect the latest projects, news, insights, and employees.
• Plan digital marketing campaigns, integrating social media, video, and web content for cohesive brand storytelling.
• Create and maintain a content calendar, ensuring consistent, engaging, and brand-aligned messages across digital platforms.
• Oversee social publishing in Hootsuite, including employee advocacy initiatives (e.g., Hootsuite Amplify) and ghostwriting content for leadership.
• Optimize digital content based on analytics insights, refining strategies to enhance audience engagement and brand visibility.
• Develop and execute engaging content across social media platforms (LinkedIn, Instagram, Facebook), aligning with the firm’s brand and marketing strategy.
• Utilize AI-driven content tools and automation to enhance content development, scheduling, and engagement.
• Track digital engagement KPIs, including website traffic, social media performance, and digital campaign effectiveness.
• Manage digital advertising efforts, including Google Ads and paid social campaigns, ensuring alignment with marketing goals and business development strategies.
• Branding and graphic design experience across digital media platforms.

Requirements

• 3-5 years of relevant experience is required.
• Knowledge of Google Ads, Google Analytics, Google Search Console, and Google Businesses is required.
• Graphic design experience and advanced knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Premiere) and Microsoft Office products is required.
• Bachelor’s degree in Digital Media, Marketing, or Communications is preferred.
• Link to portfolio showcasing previous work is required.

Preferred

• WordPress familiarity is highly preferred, but not required.
• 3-5 years of relevant experience is required.
• Link to portfolio showcasing previous work is required.