Digital Media Specialist

Stafford, VA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive government-approved digital marketing support across multi-platform channels by drafting plans, content, and analytics to inform approved customer initiatives.

  • Own drafting and updating quarterly communication strategies and annual content plans.
  • Must-have: 2-3 years of experience in a marketing or lead generation agency.
  • Standout: Public Trust/Secret clearance preferred.

Job Description

Responsibilities

  • Maintain the government-approved online: presence and branding. Draft and update quarterly communication strategies for customer initiatives, subject to government review and approval.
  • Draft and update annual social media content plans and supporting documentation in alignment with established customer business rules. Monitor engagement data monthly, ensuring accuracy and preparing annual reports summarizing results against the approved plan. Submit to team leads at the beginning of each fiscal year.
  • Maintain a daily presence across approved platforms and draft responses to routine factual inquiries in accordance with government-approved FAQs and guidance. Monitor and provide monthly analytics reports on engagement, reach, and effectiveness.
  • Draft customer outreach materials, communication plans, and online messaging products to support approved objectives, audiences, and initiatives.
  • Conduct research and provide draft articles, news updates, and related content for government review.
  • Support social media meetings as requested in person, virtually, or by phone. Provide recommendations for updates to business rules and communications approaches, subject to government approval.

Requirements

  • 2-3 years of experience of experience working in a marketing or lead generation agency.
  • Demonstrated experience in managing and producing multi-platform digital content, including graphics, videos, blogs, and customer outreach materials
  • Demonstrated experience in supporting federal or military social media programs, including analytics, reporting, and drafting content.
  • Knowledge of SEO best practices, and social media marketing. Knowledge of digital content trends and accessibility standards is required.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent project management skills with the ability to coordinate multiple initiatives and work collaboratively with a cross-functional team.
  • Exceptional written and verbal communication skills.
  • Ability to create compelling and engaging marketing offers.
  • Ability to quickly adapt to new tools, platforms, and methodologies in the fast-evolving marketing landscape.
  • Clearance: Public Trust/Secret preferred
Dark Horse Technologies, LLC logo

Dark Horse Technologies, LLC

Dark Horse Technologies, LLC is a woman-owned small business specializing in strategic consulting, software and systems engineering services to the Federal government and commercial technology markets. Our business philosophy is based on a commitment to technical excellence and a passion for customer mission success.

Warrenton, Virginia, USA
6 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
54.2%
Direct
26.9%
Referral
7.3%
Social
9.8%
Paid
1.4%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)

Funding

Total Funding
$50K
Last Raise
$50K
Seed, 8 years ago

Funding History

  • Jun 2018
    Seed • $50K