Digital Media Planner, Latin Regional Management Office at Sony Music Entertainment | Miami, FL

Sony Music Entertainment

Digital Media Planner, Latin Regional Management Office

Miami, FL (On-site)

Salary Not AvailableMid Level3+ years expContract

Posted 2 months ago

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Job Summary

Own the cross-channel paid media strategy for artist campaigns, turning creative concepts and release timelines into measurable reach, engagement, and ROI across Meta, TikTok, YouTube, and programmatic ecosystems.

Build platform-specific media plans and budget allocations that align with campaign goals.
Collaborate with internal teams and agencies to launch, optimize, and report on performance while refining audience targeting.
Translate results into actionable dashboards and stakeholder-ready insights to inform regional and cross-market decisions.

Job Description

Responsibilities

Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
Identify optimal platform mix, targeting strategies, and budget allocation across digital channels.
Translate marketing objectives into performance-driven media strategies .
Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as:
Meta (Instagram / Facebook)
TikTok
YouTube / Google
Programmatic and display platforms
Emerging platforms
Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics .

Requirements

3–6+ years experience in digital media planning or performance marketing
Experience running campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube
Strong analytical and reporting skills
Ability to manage multiple campaigns across different markets simultaneously
Bilingual: English and Spanish required

Preferred

Experience with music, entertainment, or creator-driven marketing campaigns preferred

Benefits

Temporary contract
An opportunity to fuel the creative journey on a global stage
A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more
An investment in your learning & development

Sony Music Entertainment

3.7 Glassdoor

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Founded in 1929

New York, New York, USA

9.6K employees (4,588 in marketing)

www.careers.sonymusic.com

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