Digital Media Officer

Austin, TX (On-site)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media strategy and daily content to inform constituents, grow the agency brand, and support disaster information sharing.

  • Own social media strategy, content calendar, and engagement across platforms with cross-team collaboration.
  • Must-have: Three years of related experience with strong writing, editing, public speaking, and leadership ability.
  • Standout: Experience coordinating with Webflow CMS and cross-functional teams to grow engagement and web traffic.

Job Description

Drive social media strategy and daily content to inform constituents, grow the agency brand, and support disaster information sharing.

  • Own social media strategy, content calendar, and engagement across platforms with cross-team collaboration.
  • Must-have: Three years of related experience with strong writing, editing, public speaking, and leadership ability.
  • Stays current on trends, analytics, and best practices to refine voice and performance.
  • Designs and implements social media plans aligned to agency goals using analytics and metrics.
  • Produces original content daily (copy, photos, videos) and guides employee sharing.
  • Manages and updates the agency website in Webflow CMS and monitors site reporting.
  • Develops internal social media style guide to refine brand voice across channels.
  • Collaborates with Digital Media and Design to create assets supporting campaigns and branding.
  • Maintains active follower engagement and timely disaster information across platforms.
  • Produces regular analysis of social activity, growth, sentiment, and conversations.
Texas A&M University System logo

Texas A&M University System

The Texas A&M University System is one of the largest and most impactful higher education systems in the country, with an annual budget of $7.3 billion. Its statewide network includes 12 universities, a comprehensive health science center, eight state agencies, Texas A&M–Fort Worth and the Texas A&M–RELLIS. The System serves nearly 170,000 students and reaches millions more through service, research and outreach programs each year. With nearly $1.6 billion in annual research expenditures, the System fuels innovation, supports communities and drives Texas’ economy forward.

Founded in 2016
College Station, Texas, USA
695 employees (24 in marketing)

Traffic Signals

Monthly Visitors
508.3K
Monthly Google Ads Budget
$5
Traffic Source Mix
Search
33.7%
Direct
58.7%
Referral
6.7%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~695

Marketing Team

Marketing Team Size
20 (3% of company)
Median Career Experience
14 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
4

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