Responsibilities

• Build and manage Pardot Engagement Studio campaigns for multiple USC Price programs. Analyze and present analytic insights.
• Pull Salesforce reports for vendors used for identifying remarketing audiences, creating exclusion lists, tracking campaign success, and identifying opportunities.
• Assist in implementing digital marketing plans and campaigns that incorporate social media (paid and organic). Perform market research on competitors. Apply research to inform our digital strategy.
• Build and manage paid marketing campaigns on LinkedIn, Reddit, Spotify, Meta, and other platforms as needed.
• Identify key SEO and AIO opportunities to improve organic website traffic and discoverability through Large Language Models (LLMs). Identify additional opportunities based on feedback from the programs and the admissions team. Create content accordingly through topic development, research, writing, and publication.
• Analyze insights, consumer trends, KPIs, ROI, conversion metrics, market analysis, and marketing best practices to build successful strategies.
• Embrace and research new media technologies to enhance and streamline processes and increase marketing reach.
• Assist in defining target markets and appropriate ad placements through coordinating with external vendors, meeting with platform reps to stay informed on trends, platform changes, and optimization techniques, and through knowledge of principles and methodology of marketing.
• Serve as a liaison between external vendors and internal stakeholders including admissions and program directors/administrators.
• Review all campaign strategies, creative collateral, and copy prior to launch for all programs across all platforms. This includes digital ads and direct mail pieces.

Requirements

• Bachelor's degree.
• Experience with Salesforce Marketing Cloud (Pardot) Engagement Studio campaigns.
• Experience building and managing paid digital marketing campaigns.
• Preferred previous experience in a university or school or similar role managing organic digital platforms.
• Capacity to maintain strict quality control standards in a high-volume, deadline-driven environment.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven results with an eye for creativity.
• Commitment to USC’s Unifying Values.

Preferred

• Master’s degree with an emphasis on marketing.
• Admissions marketing experience for a major research university.