PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
FOX Carolina News
Brookhaven, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
11 hrs ago
Digital Media Manager (SEM Focus)
Piscataway, NJ (Remote)
$90K/yr – $110K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own SEM strategy and optimization across Google Ads and related search platforms with measurement and attribution that feed pipeline.
- Growth Infrastructure: Define GA4/Google Tag Manager, UTM governance, conversion tracking, and attribution models to surface actionable insights.
- Demand Execution: Build and optimize SEM campaigns including keyword strategy, audience targeting, bid management, budget allocation, landing-page recommendations, and ongoing optimization.
- Partnerships & Tech: Manage external agencies and ABM platforms, monitor AI-powered search trends and GEO/AEO readiness, and translate insights into execution wins.
Job Description
Own SEM strategy and optimization across Google Ads and related search platforms with measurement and attribution that feed pipeline.
- Growth Infrastructure: Define GA4/Google Tag Manager, UTM governance, conversion tracking, and attribution models to surface actionable insights.
- Demand Execution: Build and optimize SEM campaigns including keyword strategy, audience targeting, bid management, budget allocation, landing-page recommendations, and ongoing optimization.
- Partnerships & Tech: Manage external agencies and ABM platforms, monitor AI-powered search trends and GEO/AEO readiness, and translate insights into execution wins.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
