Digital Media Buyer

District of Columbia, USA (Hybrid)

$55K/yr – $60K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital advertising planning and day-to-day campaign management across video, display, OTT, SEM, and paid social to meet client goals.

  • Own day-to-day management of paid campaigns across video, display, OTT, SEM, and paid social.
  • Must-have: 2+ years in digital advertising with hands-on programmatic, OTT, or social experience.
  • Standout: Collaborative with clients and cross-functional teams to optimize performance.

Job Description

Responsibilities

  • Draft and review digital advertising plans that help clients reach their strategic goals, including helping clients define and measure success.
  • Build out digital advertising plans on our DSP and place the related buys across multiple platforms with precision.
  • Provide day-to-day monitoring on video, display, OTT, SEM, and paid social campaigns, including bid management, budget allocation, forecasting, performance monitoring, creative testing, keyword expansions, etc.
  • Monitor and analyze paid digital trends, investigate irregularities in performance, identify strategic opportunities for improvement, and present recommendations to optimize and improve campaigns.
  • Collaborate effectively and confidently with clients and colleagues.

Requirements

  • Must bring 2+ years of professional experience, including internships.
  • Some knowledge of digital advertising - programmatic, OTT, and/or social.
  • Has worked in and around teams of digital media buyers.

Preferred

  • Knowledge of both programmatic and direct buying is appreciated but not required.
  • Familiarity with the pieces of our tech stack - GCM, GTM, Basis, Facebook Business Manager, Google Ads, and Asana - or similar platforms.

Benefits

  • 100% company-paid healthcare, vision & dental for employees and families.
  • Generous holiday, vacation, and sick leave policies.
  • Pre-tax commuter benefits.
  • Company paid SEP IRA contributions.
  • Training and professional development.
The New Media Firm logo

The New Media Firm

A strong team, capable of utilizing a deep well of experience and talent can make all the difference in finding the best way to communicate your message. The New Media Firm helps our clients find their power to persuade – giving them the tools to touch hearts, change minds and to motivate action. We are an experienced team that helps progressive political candidates, non-profits, and Labor unions make a difference.

Founded in 2007
Washington, District of Columbia, USA
11 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
22%
Direct
65.6%
Referral
4.2%
Social
6.8%
Paid
1.3%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
4 (36% of company)
Median Career Experience
15 years
Median Tenure
4.4 years