Responsibilities

• Manage and grow the City’s social media platforms, including content creation, scheduling, engagement, and performance tracking.
• Plan and execute digital marketing campaigns for City events, including email marketing and paid advertising (Meta, Google, etc.).
• Create compelling written, graphic, photo, and short-form video content that tells the City’s story and promotes City programs, services, and events.
• Manage and continually improve City website content to ensure information is current, accessible, user-friendly, and consistent with the City’s communication goals.
• Analyze the performance of the City’s digital communications and make recommendations on how to increase community engagement and improve communication effectiveness.
• Assist in communicating urgent public information during emergencies, service interruptions, weather events, and other time-sensitive situations.
• Collaborate with departments and leadership to support communication goals.
• Attend and assist with City events and media coverage as needed.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (or equivalent experience).
• At least 2 years of experience in digital media, marketing, or communications.
• Strong knowledge of social media strategy, content creation, and digital advertising, including photography and short-form video production.
• Experience with website management and content management systems.
• Familiarity with email marketing platforms and analytics tools.
• Understanding of ADA/WCAG accessibility standards.
• Strong writing, communication, and organizational skills.
• Ability to manage multiple priorities and meet deadlines.
• Collaborative mindset with strong interpersonal skills.