Responsibilities

• Campaign/Marketing Reporting
• Create and interpret program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
• Develop and maintain internal facing dashboards
• Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections
• Identify opportunities for efficiencies in processes (i.e. automation)
• Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
• Collaborate with external partners, such as agencies, to assist with data collection and reporting
• Insights & Solutions: provide recommendations and solutions for campaign efficiency and effectiveness; provide meaningful insights that enable tangible improvements and inform strategic decisions

Requirements

• Bachelor's degree preferably in Mathematics, Statistics or other relevant field, or the equivalent experience
• 5 years of experience at a digital agency and/or consulting firm, and/or corporate online marketing department and/or software provider in an analytical capacity
• 2 years of experience in web analytics using Google Analytics and paid media reporting using Tableau, Looker, and/or GBQ
• Knowledge of online ad serving platforms, such as Google Campaign Manager, DoubleClick, Flashtalking or Sizmek, and online ad networks such as Microsoft, Meta, TikTok, Reddit, Google, Yelp, Pinterest, etc.
• Technical knowledge of databases, data warehousing, and data tools; Experience with BigQuery/SQL preferred
• Intermediate skills in Tableau, GA4, and/or Looker
• Proficiency in Google Suite, Microsoft Office Suite and Apple Productivity Apps
• Ability to work both independently and in a team environment
• Detail-oriented mindset with focus on driving results and analyzing data to gain insights and opportunities for growth

Preferred

• Experience developing measurement and reporting methodologies for Paid Search, SEO, Display, and Paid Social Media campaigns

Benefits

• Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period