Responsibilities

• Develop and execute digital marketing campaigns to increase engagement, visibility, and audience growth across digital platforms
• Lead content creation for social media, website, and digital campaigns, ensuring messaging aligns with FHCHC’s mission, brand standards, and strategic priorities.
• Manage and maintain website content, including content, structure, updates, landing pages, and timely announcements. Ensure website accuracy for services, providers, locations, hours and patient resources
• Manage hosting and coordinate with IT, vendors, EHR, etc. teams for applicable web integrations and updates
• Plan, schedule, and publish content across social media channels; monitor interactions and respond as appropriate
• Track, analyze, and report on performance metrics for digital platforms, including social media, website traffic, and campaign effectiveness
• Use data and insights to refine strategies and improve engagement, reach, and conversion
• Support staff recruitment, patient outreach, and fundraising initiatives through web and targeted digital campaigns
• Collaborate with internal teams to gather content, highlight programs and services, and support organizational initiatives
• Stay current on digital trends, tools, and best practices to continuously improve digital presence

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field and 4 or more years of experience in web, digital marketing, social media management, or content strategy required. A combination of education and experience may be substitution for the degree requirement.
• Demonstrated experience creating and managing digital content across websites and social media platforms, with proficiency in CMS, social media management tools, analytics, and SEO best practices
• Experience with Google Analytics and similar tools to analyze digital performance metrics and translate data into actionable insights that improve engagement and reach. Google Analytics Certification preferred
• Experience with design tools such as Adobe, Canva or comparable platforms, and digital photography/videography and editing for web and marketing use
• Ability to manage multiple projects, meet deadlines, and work independently
• Strong collaboration and communication skills
• Experience working in healthcare, nonprofit, or mission-driven organizations is highly desirable
• Candidate should understand in office/in person culture
• A valid driver’s license, and access to reliable transportation is a must